Boards Magazine - December 1, 2008
WORD
Annus Horribilis Dear 2008, What a pain in the arse you have been.
BOARDFLOW
Boardflow Los Angeles 5/10; Toronto 5/10; New York 7/10; London 7/10
MONITOR
A quickie with an agency producer Droga5, New York producer Dana May on tornados, her secret sleuthing ambitions and inspirational raindrops.
Now Capsule Goodby places the present in a widget for Sprint
Untainted Love Crispin seeks out whopper virgins
Playlist Beck> Youthless; Zzz> Running with the Beast; Tame Impala> Half Full Glass of Wine
Topspots Adidas "Break Up Service"; Nike "The Chalk"; Guitar Hero "Bike Hero"; JC Penney "Beware of the Doghouse"; Fernet 1882 "Mini Cab Company"
Futurecasting The future is digital, conversational and out of your control
SPOTOPSY
Chute commute BBH and Gorgeous make a splash for Barclaycard
DIRECTOR'S CHAIR
Different worlds Joe Kosinski on music, Machinima and Tr2n
ON LOCATION
Untouched by time Colombia's colonial town transports VW to another era
YEAR IN REVIEW
Top clients Nike, Nokia, Microsoft
Top campaigns Burger King Whopper Freakout; Careerbuilder.com Start Building; Crest You Can Say Anything with a Smile
Swinging for the fences Goodby, Silverstein & Partners continues to elevate its game
Best of the rest Reflecting the economy as a whole, it was a tumultuous year for adland. More cautious creative and some big account and people moves resulted in some upsets in our selection of top creative agencies. Nonetheless those below excelled despite adversity, creating innovative work and exploring new media avenues that made us reassess, tickled our fancies, tugged the heart strings and entertained. So without further ado...
Basic instinct Stink's fearless entrepreneurial spirit and creativity has seen it thrive
DESIGN & GRAPHICS
Substance over style The design and motion graphics roundtable
Seeking solace MK12 combine sensuous forms and sand for James Bond
National Geographic "Think Again" idents
Five Brand Bursts
Beck "Gamma Ray"
Zirkel Gallery "Peripetics"
INVENTORY & HOOKUPS
Inventory & hookups A look at who's making the moves
REARVIEW
Points Of View As is our tradition, we asked readers and industry figures to weigh in on the year that was. Some responses came up repeatedly - apparently, Obama killed it with his marketing campaign, and 2009 is gonna be a rough ride. Here are some of your pearls of wit and wisdom...
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Magazine
May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.