Boards Magazine - August 1, 2008

For those about to rock, we salute you

Los Angeles 6/10; Toronto 6/10; New York 7/10; London 7/10

A quickie with an agency producer BBDO, New York executive producer Diane Hill on an inimitable New York vice (pizza); inspiring parking lot attendants and flattery, Egyptian-style.

Laser Sighted James Frost eschews cameras for Radiohead's "House Of Cards"

Radiohead "House of Cards"; No Age "Eraser"; The BPA "Toe Jam (FT. David Byrne & Dizzie Rascal)"

Topspots Sorbent "Homecoming"; Crest "Bulldozer"; Honda "Jump"; Rexona "Paper Doll"; Tracfone Net10 "Microwave"

Watching the Wild West How new guidelines could change virals

Man of the Moment Henry-Alex Rubin melds cinema and verité

Run rabbit run Murro and Goodby bring metaphor to life for Comcast

Compare and contrast Lynn Fox scour Buenos Aires for Sony Ericsson

Festival report card

Design + Graphics Every nook and cranny of the commercial production and advertising industries is undergoing its own evolutionary process, and it's no different for the broadcast design and motion graphics sectors. Whether it's working with video game creators, architects and feature filmmakers for experiential design projects, or major brands looking to embolden themselves with design thinking, those behind the motion are making moves into new, exciting territory. With this report, we look at nine projects that illustrate the range of work design studios are wowing us with, and talk to some top companies about their particular paths of evolution.

Forward motion Design studios embrace evolution and exploration

The stock footage roundtable The stock footage industry, like all other sectors within commercial production, is undergoing a period of transformation as new media platforms, new users, and new creators enter the mix. We gathered five panelists to discuss the trends, challenges and opportunities facing the footage world today.

Projects

Inventory & hookups A look at who's making the moves

Cannes 2008 in photos