Boards Magazine - June 1, 2008

You know how sometimes you get letters from weird consumers about the ad campaign you just did? A lot of those are us. Scott Vitrone and Ian Reichenthal are joint executive creative directors at Y&R, New York.

Boardflow Los Angeles 4/10; Toronto 6/10; New York 6/10; London 6/10

A quickie with an agency producer Ben Grylewicz, head of broadcast production at Wieden + Kennedy, Portland, on the 'V' word, the price of working with athletes and tall tales of Los Angeles' traffic.

Grace and style Kbp's Randy Cohen passes on

And the winners were... A tiny guide to who's won the biggies thus far

Single sell Pharrell gets the T.A.G. treatment in "Everyone Nose"

Sigur Rós, Gobbledigook; Cornelius, Omstart; Justice, Stress

Topspots Amp "Walk Of No Shame"; Petronas "Tan Hong MinG"; Orange "Rewind City"; Budweiser "Jam"; Sensoa "The First Gay"

Interactive topspots Uniqlo "UT Loop"; Tostitos "NOLAF"; Coca-Cola "The Coke Zero Game"; Louis Vuitton "Journeys"; BBC Radio 1 "Band in Your Hand"

Designed to thrill Agencies embrace product design and development

Short stories Suthon Petchsuwan on the value of brevity

Short stories Suthon Petchsuwan on the value of brevity

Off to the races Lionel Goldstein and TBWA\London get crazy for Nissan Qashqai

The stuff dreams are made of 72andSunny and Guy Ritchie indulge in football fantasy

Under the Umbrella Fallon and MJZ alight on Rotorua

'Scuse Me While I Kiss the Sky Hendrix goes medieval on BBC Four

Merry ol' England Mixtape Club reveals the cheekier side of Tudor life

New world order New screens and markets enter the mix at Cannes

Meet the prez Craig Davis, Worldwide CCO, JWT

Educated guesses Top international CDs take a crack at Cannes clairvoyance

Drumming up gold Will monkeying around with traditional advertising result in Cannes wins?

Cannes IT list 2008 As awards season kicks into high gear and the advertising world goes into reflective mode mulling over the best work of the year, we at Boards also take the opportunity to collate our annual It List. As with previous years, this year's list notes the people, companies, products, trends and technologies that have made the advertising landscape a fascinating one to inhabit for the last 12 months. As always, we thank those of you who took the time to jot down your thoughts as to who or what we should include, and for those of you who made the list this year, thanks for doing what you do so well. Onwards...

Hidden gems Convenient jungles and ghost towns galore

When in Goa... Rattling Stick finds a way to adapt for Orange

Cool running Partizan traverses Argentina's terrain for Visa

Ride 'em cowboy Sonny uses Spain's wild west for Carling

Songs that sell Bands writing songs for brands

Hitting the right notes A selection of sweet-sounding spots

adTUNES A suggested mini-playlist for summer

Making noise With the prevailing trend towards global campaigns and the current vogue for visual-led work, creatives are turning to new and inventive sound design approaches in order to cut through the visual clutter. Here are three sonically smart spots that caught our ear.

Metabolic state New hybrid creatives and companies are stealing the spotlight away from Tokyo's traditional agency establishment. Are their ideas as cutting-edge as their technical savvy?

Japanese top spots Greenpeace "Man & Whale"; Carré de Chocolat "Non-Blinking Woman"; Goma-Mugi Tea "Fireman"

Inventory & hookups A look at who's making the moves

A Whopper of a workshop: BCW Toronto

49th annual Clio Awards