Boards Magazine - May 1, 2008
WORD
BOARDFLOW
MONITOR
A quickie with an agency producer Matthew Mattingly is the producer for newly-founded agency Johannes Leonardo, New York. Prior to that, he worked for BBDO and JWT in New York
"We were in awe of him" Masterful ad maverick Paul Arden passes on
Acts of kindness RSA creates "Responsibility" series for Liberty Mutual
Gray matters Probing the brain in the name of advertising
SPOTOPSY
Foot trappings Nomis tackles injury prevention in "Damn Boots"
ON LOCATION
Rural rendezvous Partizan and BBDO hit India's outskirts for GE
I.D.
Dirty Laundry Arsenal animates celebrity scandal for FX's Dirt
Mini Makeover ManvsMachine create a microcosmic world for T4
DIRECTORS IN DEMAND
From A to Z Noam Murro breaks down his creative process
Best idea wins Daniel Kleinman looks for the spark in spots
The laugh factor Randy Krallman on the finer points of comedy
Positive thinking Jim Jenkins embraces evolution
Tipping Point Nicolai Fuglsig tips the scales in his favor
Director, interrupted Fredrik Bond on a year of risk-taking
Clown Prince Tom Kuntz plays it for laughs
what to do Chris Palmer on criticism and credit
Glue's eye view Aussie collective The Glue Society celebrates 10 years
Collectively speaking Psyop's many hands make magical work
DIRECTORS OF INTEGRATED CONTENT ROUNDTABLE
Directors of integrated content roundtable Tom Dunlap> Director of integrated production, Deutsch, Los Angeles; Damian Stevens> Director of integrated production, Saatchi & Saatchi, Los Angeles; Rupert Samuels> Co-founder, Goodness Manufacturing, Los Angeles; Brian DiLorenzo> Director of integrated production, BBDO, New York
INVENTORY & HOOKUPS
Inventory & hookups A look at who's making the moves
REARVIEW
Larger than life Hal Riney remembered
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