Boards Magazine - March 1, 2008
WORD
BOARDFLOW
MONITOR
Past and present 180 and Stink reveal adidas' roots
A quickie with an agency producer Fallon, Minneapolis' director of production Vic Palumbo on the great Gondry pitch that got away, dunk-wary ballers and his favorite zinger from Fincher.
Misty Blue Director marries music to color for Gap
Playlist Kanye West "Flashing Lights"; Group Sounds "Temporarilu In Love"; Feist "I Feel It All"
Topspots Coca-cola "It's Mine"; monster.com "stork"; Commonwealth Bank of Australia "Down Under"; e*Trade "Baby Banking"; Nike "Lace Your Feet"
Plan B What a recession could mean for production companies
DIRECTOR'S CHAIR
X-factor The surreal darkness of Johan Renck
SPOTOPSY
Flippin' Good Fun Wieden's reality-defying FIFA viral
ON LOCATION
Colombian consequence Sweet Shop talks safety and shooting in Bogota
I.D.
Break it down FWY busts a move for MTV
Montage mania Fresh Paint goes to the movies for TCM
ANIMATION & VISUAL EFFECTS
Jumping off the screen 3D returns, and this time it's serious
Creature features Stan Winston Studio specializes in the strange
Go figure Animation companies expand their offerings
Behind the wheel cg cars get revved up with drive-a-tron
Here, fishy fishy Stink Digital animates fish tales for MasterCard
Future footie The Mill hits the pitch in 2070 for Puma
Weird science Pleix brings on the waterworks for Bacardi
Kit kat kartoons JWT and Wanda depict "The Ultimate Break"
Dots and loops National Television pays homage to '60s film titles
INTEGRATED & INTERACTIVE
Rules of engagement Agencies and brands navigate new media's potential
Fashion forward SHOWstudio and YSL reinvent the runway
Wave and see Experiential technology entices consumers
AN EYE ON I&I four recent projects that kept us away from real life for longer than we care to admit
TRIBUTE: 180 AMSTERDAM
Dream team 180 celebrates 10 years of making waves
WHAT THEY SAY ABOUT 180 Chris Kyle, Daniel Bergmann, Dave Morrison
INVENTORY & HOOKUPS
Inventory & hookups A look at who's making the moves
REARVIEW
Touchdowns and fumbles Industry pundits take the field for Super Bowl Review '08
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Magazine
May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.