Boards Magazine - December 1, 2007
WORD
BOARDFLOW
MONITOR
A quickie with an agency producer BBH, London senior producer Davud Karbassioun on dubious taste in Germanic leather trousers, a sado-masochistic love of being creatively scared, glib fibs and Jennifer Aniston's agent.
The Last Temptation Scorsese shoots Hitchcock homage for Freixenet
Brand Buzz droga5 and Smuggler rewrite the shopping channel model
Playlist BJ'RK> Declare Independence; Hot Chip> Ready For The Floor; Busdriver> Casting Agents and Cowgirls
Topspots Vodafone "Cartwheel"; Orangina "Juicy"; NBA "Heart"; Fathead "Urlacher"; Carling "Space"
TOPIC
What's the big idea? Moving towards the brave new world of IP
SPOTOPSY
Technically organic Nature and technology find harmony in Toyota spot
ON LOCATION
The edge of reason Guinness' mammoth Andes domino run
DIRECTOR'S CHAIR
Eye on the Underdog Garth Davis gets emotional
YEAR IN REVIEW
Clients worth watching Here's our tipped hat to three brave clients who threw caution to the creative winds and sanctioned sterling work in 2007.
Click fixes A Carpal Tunnel Syndrome-inducing selection from the past 12 months of the best web projects that had us frittering away literally days at Boards HQ.
Restless hearts Goodby, Silverstein & Partners prepares for another renaissance
The rest of the best While nothing seemed to shake the foundations of advertising as we know it compared to last year's onslaught of new media delivery platforms (YouTube, Second Life, what have you), this year a healthy crop of agencies turned out engaging commercial content across the board. And great TV work was definitely a big part of the mix. Here are our picks for the year's hot shops.
As seen on tv MJZ masters roster science
Confidence men Smuggler focuses on making the right moves
Eyes on the prize Blink's 2007 creative rebirth
DESIGN & GRAPHICS
Fuelling up Fuel TV taps into design royalty with signature series IDs
Power up the people Art meets software as gig graphics go real-time
Artworks From the cute to the spooky, here are six projects worth repeated viewings.
REGIONAL REPORT: SOUTH AFRICA
Beyond the bottom line South African upstarts aspire to shake up creative thinking
South African topspots Three memorable spots from '07
INVENTORY & HOOKUPS
Inventory & hookups A look at who's making the moves
REARVIEW
Points of view In assembling our Year In Review, we canvassed readers and industry figures to give us their thoughts on the year that was and prognostications for the year ahead. Here's a selection:
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Magazine
May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.