Boards Magazine - September 1, 2007
BOARDFLOW
Boardflow Los Angeles 8/10; Toronto 8/10; New York 7/10; London 8/10
WORD
MONITOR
A quickie with an agency producer BBH, New York senior producer Joe Calabrese - "Mussolini Productions" to some - has stayed at crack motels in Venice, seen burning Argentine hotels and once had the dubious pleasure of being Chuck McBride's "agency bitch".
Factory work Happiness Factory sequel launches virtually
Sleeper spots of the summer Brand-backed indie features hit film fest circuit
Topspots Skittles "Touch"; Virgin Broadband "Projection"; Department For Transport "Barman"; Ask.com "Algorithm"; Sky Movies "Billboards"
Advergaming's new frontiers Will more brands follow the King to the console?
DIRECTOR'S CHAIR
Exotic/Ethnic Ram Madhvani wants to export India's storytelling tradition
SPOTOPSY
Sea change The ocean fights back in epic Smirnoff spot
ON LOCATION
Rites of Passage W+K experiences camels, karate and Kilimanjaro for Old Spice
I.D.
Down the rabbit hole Digital Kitchen evokes Lewis Carroll for The Company
Piracy parables Microsoft's film noir attacks fake software
STOCK FOOTAGE REPORT
Stock's new screens Footage companies make new strides into interactive and mobile
Jeep revisionism Cutwater pays homage to brand's 66-year history
Hold the cheese Edgerton and Susser interpret emo rock ballad with stock footage
Taking stock of climate change ITN Source and Current TV team up for UGC endeavor
RECHARGING CREATIVE
Nothing but the truth Saatchi NY's Premutico and Jacobs on the "relentless pursuit"
Happiness is... W+K's Moseley and Norman want to entertain you
The navigator Chuck McBride sets sail anew with Cutwater
How to be creative Santo's team has the support of the people
Emerging traffic R/GA's Richard Ting takes on the new screens' creative challenge
Through a glass, oddly The eccentric twists and turns of Fallon's Ali Alvarez
INTEGRATED & INTERACTIVE
Make yourself useful Content creators embark on social networking experiments
Game theory Goodby and North Kingdom's milky mix of digital and analogue.
Digital 101 Farfar takes digital creative illiteracy in hand
ADVERTISING WOMEN OF EXCELLENCE
Mary Baglivo, CEO, Worldwide Marketing Director Honored for: Contribution to the Advertising Industry
Jennifer Golub, Director of broadcast/content production, Cutwater, San Francisco Honored for: Creativity in Advertising/Creative Risk-taking
Shawn Lacy, Co-founder, executive producer, Biscuit Filmworks, Los Angeles Honored as: Business Leader
INVENTORY & HOOKUPS
Inventory & hookups A look at who's making the moves
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Magazine
May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.