Boards Magazine - August 1, 2007

Looming large

Board Flow Los Angeles 7/10; Toronto 8/10; New York 6/10; London 7/10

A quickie with an agency producer DraftFCB, Toronto's co-head of broadcast JUDY HAMILTON on wanting to be Whitney without the drugs, the trials of shooting with an angry moose and dumping a fiancé for her future husband.

Bad-ass branding Attik takes deviant approach to Scion xD launch

Click 3x and Boards win at Promax

Playlist Cornelius, "Like a rolling stone"; Bat For Lashes, "What's a girl to do?"; Mia, "Boyz"

Mad for it Michael Madsen stars in a stylish mobile series

Playlist BARNARDO'S "NEVER GIVE UP"; MOTOROLA "HAKKO"; NIKE "HOW I FIGHT"; SEARS "CHAPTERS"; ARNET "HOW TO BE FAMOUS"

Switching on adland takes action on climate change. is it enough?

The art of choosing wisely Partizan's Eric Lynne opts for subtlety over shtick

One Too (hey) Many Ayson harvests a strange crop for Tooheys

Peace, love and pillows Montevideo provides the arena for a pillow fight of epic proportions

Do you like to watch? BBDO, RSA take voyeurism to new levels for HBO

Wildworld Nat Geo Wild launches with earthy identity

"Happiness Factory" and TBWA's Skittles campaign top 2006-2007 awards season While those classic ads would have you believe that two out of three dentists recommend Crest to their patients to combat the effects of sweets, it seems that roughly the same ratio of awards judges preferred sugar-addled ads as Coca-Cola's "Happiness Factory" and Skittles' "Beard" and "Leak" topped our annual festival report card.

Top 10 Directors

in-camera-cadabra diy approach embraces imperfection

From Concraptions to Box Monsters Behind the scenes of some recent animation/VFX stunners

Game on Gaming engine animation adds new flavor to campaigns

Due process Processing language ups the ante for creative flexibility

Looking inward Local color and luxury auto ads shine in Spain's lackluster year

Spanish top spots A lot of Spain's luxury car spots are as good - if not better - than comparable visual work coming out of the Anglo-Saxon world, both in terms of ideas and execution. In fact, Spanish car ads are so slick that whenever a brand puts a new twist on that high-end visual style, it tends to get noticed. So, in compiling a list of Spanish TV spots from the last year, we sought out three ads that took unexpected turns. Not surprisingly, two spots are for luxury auto brands.