Boards Magazine - June 1, 2007
WORD
BOARDFLOW
MONITOR
A quickie with an agency producer BBDO, New York, executive producer Hyatt Choate
Easy being green Mekanism urges San Franciscans to go green
Nike+ runaway award season hit R/GA's Nike site collects top prizes; TV work a mixed bag
TOPIC
Joost in time? Advertisers moving in on Internet TV hotshot
Eastern promise China may appear to be the new land of opportunity, but setting up shop comes with a struggle
MONITOR
eBay lets them post Online auctioneer puts new spin on consumer-generated content
DIRECTOR'S CHAIR
The reluctant extrovert With Dove "Evolution", Yael Staav proves she's more than just a pretty face
ON LOCATION
Reflections in black and white Buenos Aires gives iconic brand a unique global feel
I.D.
Nothing doing Coke re-launches M5 campaign with a curious new character
The freaks come out at night Freestyle Collective creates monstrous spots for TCM
SPOTOPSY
Can I film the madness? Pleix and Fallon pull out all the HD stops for Sony
Relatable, not inflatable Droga5's Steinlager spots favor considered comedy over beer-brained antics
CANNES 2007
The way forward Cannes responds to industry changes with content and awards shuffle at 54th festival
Meet the prez Bob Scarpelli, worldwide CCO and chairman, DDB
A mixed bag Boards' Cannes predictions
Unconventional wisdom Top CDs take their best shots at predicting the winners of Cannes 2007
THE IT LIST
2007 It List The people, places and things that are, in their own way, helping to lead and redefine the advertising world in 2007
INTERNATIONAL PRODUCTION SERVICES
State of the Nations Adaptability is key in ever-evolving production services market
Passage to india Savvy companies help foreign prodcos navigate India
Bargain basement? As costs rise, Bucharest prodcos need to find creative ways to keep jobs coming
MUSIC & SOUND DESIGN
The new school label Paris prodco PremiÈre Heure ventures into the music world with Kuskus
Selling with sex... and surgery Axe and Nike make decidedly different use of the music video format
Mix and match Sound-savvy editors impact approaches to sound design
BROADCAST DESIGN & MOTION GRAPHICS
Space Odysseys Designers and brands bridge art and commerce with installation work
The eastern edge Tokyo designers delight with multi-media canvas
Culture club W+K Tokyo Lab moves beyond ads with "hybrid expressions"
REGIONAL REPORT: CZECH REPUBLIC
Young Folks Post-Soviet generation takes oddball Czech creative online
INVENTORY & HOOKUPS
Inventory & hookups A look at who's making the moves
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Magazine
May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.