Boards Magazine - April 1, 2007
WORD
BOARDFLOW
Board Flow Los Angeles 8/10; Toronto 7/10; New York 6/10; London 9/10
MONITOR
A quickie with an agency producer JWT, London head of broadcast production Lisa Cooper
Branding the banal Droga5 gives tap water cachet for charity
What time is it Mother Earth? Leo Burnett, Sydney and WWF take time for Earth Hour
TOPIC
King of content? The King of Beers aims to top the content game
DIRECTOR'S CHAIR
Directorial realness Outsider's James Rouse doesn't need a script - just an idea and an attitude
SPOTOPSY
Hot under the collar BBH and Ledwidge strip off Levi's fashion history
ON LOCATION
Behind the scenes in florid detail Rob Sanders blankets Thailand in flowers for Orange
I.D.
Magnetic fields Welsh network S4/C rebrands with roots in mind
Spin doctor English & Pockett designer provides lo-fi mograph for VH1
FIRST BOARDS AWARDS
Winner: Directors Joaquin Baca-Asay > Park Pictures, NY
Finalist: Director Robert Groenwold > Boxer Films, LA
Finalist: Director Tony Barry > Hungry Man, London
Finalist: Director Miles Murphy > Goodoil Films, Australia
Finalist: Director Johnny Green > Knucklehead, London
Winner: Editors Adam Marshall> The Whitehouse, London
Finalist: Editors Ashley Kreamer > Final Cut, New York
Finalist: Editors Sam Gunn > The Whitehouse, LONDON
Winner: Animators SSSR > Passion Pictures, London
Finalist: Animators Seth Gollub > Framestore, New York
Finalist: Animators Fluorescent Hill> Spy Films, Toronto
Winner: Motion Graphic/Design Eric Edwards > Superfad, Seattle
Finalist: Motion Graphic/Design Paul Schlacter > Trollbäck + Company, NY
Finalist: Motion Graphic/Design Brady Baltezore > Radium, San Francisco
Winner: Composers Nathaniel Morgan > EliasArts, Los Angeles
Finalist: Composers Kael Alden > Robot Repair, Los Angeles
Finalist: Composers Scott Friedman > Endless Noise, Los Angeles
Winner: Creative Team David Roth / Shaun Bruce > Amalgamated, NY
Winner: Agency Producer Zamile Vilakazi > Publicis, New York
EDITORS REPORT
Cut chemists Effects-savvy editors take on new roles in spot creation
Key concepts Editorial house head honchos discuss the new realities of cutting and creating
INVENTORY & HOOKUPS
REARVIEW
Trend-spotting One idea, multiple takes
Boards Creative Workshop: Toronto Droga and company give a master class in creative problem solving
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