Boards Magazine - March 1, 2007
WORD
BOARD FLOW
Board Flow Los Angeles 7/10; Toronto 7/10; New York 7/10; London 9/10
MONITOR
A quickie with an agency producer Ogilvy & Mather, Toronto head of broadcast Brenda Surminski
Race to the finish Saatchi teams with NASCAR for primetime Toyota special
Ariola wins DGA First win for MJZ director
Spotmakers do Sundance Brett Morgan directs fest opener
TOPIC
From buzz to bust Is any buzz good buzz?
DIRECTOR'S CHAIR
The Viking voyage Directorial/creative collective begins rampage with Paranoid help
SPOTOPSY
What do you think? Euro RSCG Fuel and Not To Scale exercise free will for Volvo
ON LOCATION
Prague's world tour through the ages Czech capital stands in for Asia, Paris, London and New York for Tiger Beer
I.D.
Creating a Niche Mo/de melds gritty with glitter for Ecko
Obsessive compulsive design MK12 brings brainy, bold animation to Will Ferrell flick
ANIMATION & VISUAL EFFECTS
From dweebs to deities Roundtable: VFX companies take on new roles with prodcos and agencies
From pixels to spots German pixel art icons eBoy go to Singapore
Ink spot Therapy's Christian Bevilacqua draws on emotions for Samaritans
The sands of time ADMA competition yields powerful animation
Reconstructing Redenbacher Digital Domain and Crispin digitally resurrect popcorn icon
Dressed to aggress 1st Ave. Machine creates a frightful cast for Clark
Hello, Halo Tennant HELPS introduce HP's new video-conferencing tech
Left bank Imaginary Forces does DIY for Vermont's ChittendeN
Bridging the gap Montreal's Duplex connects with CG for Sam Roberts
INTEGRATED & INTERACTIVE
Point 'n' Paint DraftFCB's Motocolors.net makes mouse-clicking an art
We built this city with lines and dots DDB and Pistachios create sophisticated squiggles for Bud
The hair club for Argentines Santo hatches the year's most bizarre integrated campaign for Arnet
Hand-to-hand combat Vintage video games inspire Lowe Roche campaign for Nokia
EL Mundo segundo MundoYaris.com injects modern anime with a Latino sensibility
Cave dwelling Interactive site reveals the personal side of Geico's cavemen
Are you experienced? Old Spice puts manliness to the test
The raunch report Sexy and silly sites that cut through the online clutter
REGIONAL REPORT: CANADA
The viral bandwagon evolves After a lackluster year on the tube, Canada scores three huge viral hits
Oh Canada! Canadian top spots
Director's Perspective Q&A: Tim Godsall and The Perlorian Brothers
INVENTORY & HOOKUPS
Inventory & hookups A look at who's making the moves
REARVIEW
Super review Four industry types assess Super Bowl 2007
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Magazine
May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.