Boards Magazine - January 1, 2007
WORD
BOARD FLOW
Board Flow Los Angeles: 6/10, Toronto: 8/10, New York: 9/10, London: 9/10
MONITOR
A quickie with an agency producer DDB San Francisco director of broadcast David Verhoef
Toy stories Toy creates online game smorgasbord for OfficeMax
MTV gives PSAs a creative kick in the ass Spots offered rights-free to broadcasters worldwide
TOPIC
Fast-forwarding is so passe Advertisers want in on DVR and providers are finally listening
SPOTOPSY
Animated beauty gets a real face for lux soap Bent puts the 'S' & 'M' in stop motion
ON LOCATION
Parkour in the new Prague Bucharest is Garth Davis' playground for Xbox
DIRECTOR'S CHAIR
Best adapted screenplay RSA's Dawn Shadforth moves from electronic music to the macabre
YEAR IN REVIEW
The year that was Top campaigns, interactive players, clients and top story of 2007
Double vision TBWA\Chiat\Day scoops Agency of the Year honors for 2nd year running
Still free Smuggler's fearlessness makes them our Prodco of the Year.
DESIGN & GRAPHICS
Sharing the wealth 72andSunny taps top designers and animators for Zune Arts site
State of the art New visions from the design and graphics set
Embraceable artistry Nike nicks mograph's finest for new campaigns
REGIONAL REPORT: RUSSIA AND THE BALTIC STATES
Warming to the Western world Russia's exploding ad industry is knocking on directors' doors
Latvia's wonder years Baltic production capital eyes the outside world
INVENTORY & HOOKUPS
Inventory & hookups A look at who's making the moves
REARVIEW
Reader's eye view Thoughts on 2006 from a selection of our readers
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