Boards Magazine - July 1, 2006
WORD
BOARDFLOW
MONITOR
A quickie with an agency producer Tom Dunlap, Head of Broadcast, Wieden + Kennedy, Amsterdam quotes Jake Scott, discusses the finer points of negotiating an estimate and admits that bikes rule over cars.
Shaveeverywhere hits the spot Viral success of online campaign for Philips equivalent of 22 million TV views, posits Nielsen
AICP says "Hello Tomorrow" TBWA and MJZ dominate 15th annual show with Adidas effort
Playlist Mogwai "Travel Is Dangerous"; Northern Lite "Cocaine"; Psapp "Hi"
Top Spots Aqualtis "Underwater World"; Southwark Council "Sunday Lunch"; Beck's "Four Steps"; BBC "World Cup"; Banco Hipocetario "Duenos"
ISSUES
New model search The ad industry teams with talent unions to launch compensation study
SPOTOPSY
Smells like team spirit Adidas and Nike advocate playfulness and goodwill for World Cup 2006
DIRECTOR'S CHAIR
Muy Caliente! Andy Fogwill burns up Spanish and English airwaves
ON LOCATION
Peanuts and peasantry Charley Stadler brings the Snickers machine to Budapest
I.D.
Selling soccer stateside Buck crafts Olympian open for ESPN World Cup coverage
Abstract logic Australia's XYZ Studios illustrates inspiration for AGIdeas '06
CANNES 2006: PERSPECTIVES
Evolution of the beast Cannes undergoes many changes in 53rd year
Meet the prez David Droga: chairman, Droga5
Quote-Unquote One man's perspective on the ritual of award-giving
Keeping up with the Joneses Clients are increasingly turning to new marketing, but agencies are having a harder time adapting. Steve Wax, EP of branded entertainment company Campfire, says part of the problem is with award shows.
Evolved opinions Creative directors look back in time to predict Cannes winners
CANNES 2006: PREDICTIONS
The gold standard With the Cannes frontrunners established, here we look at a range of potential winners
CANNES 2006: PRODUCTION
Have budget, will travel The production services saviors behind three high-profile spots
CANNES 2006 - THE IT LIST
The It List After months of careful consideration and a not-insignificant amount of reader polling, we've finally arrived at our It List for 2006.
INVENTORY
Inventory & hookups A look at who's making the moves
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Magazine
May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.