Boards Magazine - June 1, 2006

Family viewing

Board Flow Los Angeles: 5/10; Toronto: 5/10; New York: 6/10; London: 7/10

A quickie with an agency producer Freelance agency producer Guy Quinlan found faith through ceviche and can talk two guys into kissing. If you're looking for him, you'll find him at the Soho House.

"noitulovE" And Honda top Clios and One Show Spring award show highlights including The Bessies and FIAP

Come, and be judged Portfolio Night IV hits nine cities in one night

Ecko 1, Pentagon 0 Droga, Smuggler and Krallman invade MSM with viral

Playlist Gnarls Barkley "Crazy"; The Concretes "On the Radio"; Boards of Canada "Dayvan Cowboy"

Top spots Coca-Cola "What Goes Around"; Buenos Aires Zoo "Together"; Toyota "Humanity"; AIDS Awareness "AIDES 2006"; MHD "Crow"

User friendly? Brands flock to user-created content, with mixed results

Acts of kindness Nagi Noda constructs a gentle fable for Coke

Right as rain Energy BBDO and Ariola battle the Aussie rain, and win

C.R.A.Z.Y.train As his star rises, Jean-Marc Vallée stays down to earth

PSYOP: Soaring to new heights

Universal Everything: Everything counts

First Avenue Machine: Machine heads

Conduit: S'Truth in Advertising

Survival of the fittest In the hyper-competitive world of motion graphics and design, where hot boutiques and larger powerhouse studios vie for a finite number of projects, finding fresh blood is essential for bringing new ideas to the table, and to the client. But some of the top talent out there is opting to go it alone, moving from studio to studio and sacrificing the stability of the company payroll for creative freedom and flexibility. We talked to three in-demand freelancers, the companies that use them and one top artist who has seen both sides about what it takes to carve out a stake in the industry's increasingly crowded playing field. And for more pointed advice, see pg. 29.

Straight from the source Advice to those in the thick of the freelance fray

Bridging the gap Can the advertising music world do what major labels can't?

Project profiles: Music MHD "Crow"; Sky HD "Feel Everything"; Cadillac "Drumline"; adicolor "Pink"

Project profiles: Sound Design Vodafone "Work and Play"; Lenovo "Werewolf"; Chicago Crystal Meth Task Force "Crystal Breaks"; Gatorade Rain "Volleyball"

Inventory & hookups A look at who's making the moves

John Noble's Seven Rules For Repping Making a case for the evolution of repping