Boards Magazine - June 1, 2005
WORD
BOARD FLOW
Board Flow Los Angeles: 6/10; Toronto: 5/10; New York: 5/10; London: 6/10
MONITOR
A quickie with an agency producer Marlo Baker, Senior Broadcast Producer at al Punto Advertising divulges her "cojones of steel" and her strange affinity for LA traffic.
Cunningham's mutant baby Long-awaited Rubber Johnny a visual assault
Grrreat Honda W+K's fantastical "Grrr" scoops top awards at two shows
Toronto AICE hitches up to its own Trailer Park The apprentice becomes the master - for a night
Playlist Daft Punk> "Technologic";Phoenix Foundation> "Hitchcock"; Maximo Park> "Graffiti"
Top Spots AIDS AWARENESS "AIDES"; REXONA "STUNT CITY"; BACARDI "COCO"; LEVI'S "WORLD GONE PRETTY"; PLAYSTATION "WAR"
Mirror, mirror The ad world is hip to marketing to minorities, but what about hiring them?
SPOTOPSY
The perfect car for a bad day Euro RSCG transcends reality for Peugeot
ON LOCATION
Stella on Ice Glazer and Lowe wage war with nature, and win
DIRECTOR'S CHAIR
Fitter, happier, more productive Sabbatical rejuvenates South Africa's Keith Rose
EDITORS
Weapon of choice Eric Zumbrunnen cuts to his own beat
Frames of reference Editors share their cutting inspiration
When editing is like wrestling an elephant into an armoire Alison Maclean and Karen Kourtessis share their Sony Dreams
MULTICULTURAL REPORT
The multicultural boom Our population is changing, but is advertising keeping pace?
REAR VIEW
The seven deadliest mistakes in advertising Chris Staples' prescription for fighting the pitfalls of bad ads
INVENTORY
Inventory A look at who's making the moves
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Magazine
May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.