Boards Magazine - February 1, 2002
Word
Board Flow
Board Flow Overall board flow: 5/10
Spotopsy
VW's out there over here Arnold Worldwide, Boston and HKM director/DP Christian Loubek spin a poignant po-mo tale of inter-office strife in "Over Here," a 60-second spot for Volkswagens New Beetle Turbo S.
Director's Chair
Alejandro González Iñárritu Mexican filmmaker Alejandro González Iñárritu cut his teeth making commercials for a decade before directing and producing Amores Perros.
Pandey's waking observations Top Indian commercials director Prasoon Pandey, who recently signed to London's JFA for UK representation, credits everything around him as an influence for his humorous and insightful 30-second films.
On the Spot
Desert Colors: Marketing in the Middle East Within hours of committing to a project for Saudi Arabia's National Agricultural Development Company (NADEC), Marcus Nispel turned on the television and watched as the Twin Towers collapsed in New York.
Regional Report: Canada
Flash forward Toronto's McLaren McCann used Flash animation as an affordable means to advertise established GM vehicles in a new light, and as a stepping stone to interactive branding.
Grip forged from Labatt's blues Toronto's latest agency player, Grip Limited was, as the old James song goes, born of frustration. In this case, it was a frustrated advertiser, convinced it was not getting the best value from its current agency or from the existing agency world in general, which did the birthing.
Subtly gratuitous PJ DDB Palmer Jarvis DDB has been lauded as Canada's best creative agency, and art director Marketa Krivy and copywriter Ben Weinberg are among the top young talents at the Toronto office.
Word on the street Toronto-based John St., formed in summer 2001 by a team of key players from beleaguered Toronto shop Ammirati Puris, plucked three juicy account plums this winter, marking an auspicious beginning for one of Canada's two most talked about agency start-ups.
Industry kanuckles down with Middleditch Toronto's Industry Films has fostered a blossoming trans-continental relationship with Sydney, Australia-based director Paul Middleditch, and has named two new executive producers.
Untitled BC In search of the high caliber creative, Toronto-
Casting Pearls This fall, Toronto's Fade To Black Casting recently put the finishing touches on a new studio, making the company a technological standout among North American casting operations.
Special Report: Youth Advertising
Commercials are my anti-drug Advertising to the youth market very often relies on co-opting intangibles like "cool" or the latest street trends; when it comes to moving the latest trainers or Grand Theft Auto 3, this makes perfect sense.
Special Report: Animation + Effects Talent
Chile Reality Reality Check Studios, a Hollywood visual effects and design studio, has added a dash of South American flavor to its new 10,000-square-foot space on Melrose Blvd.
Superheros save the game Radiation-enhanced golf gear and a plot to rid the game of all evil are behind "Golf Gods," a retro animated campaign out of J.J. Sedelmaier and Arnold Worldwide for golf brand Footjoy.
La Maison's fantasy worlds Only one year after its launch, Paris-based effects company La Maison can already look back on a wide range of accomplished work for movies, commercials and music videos and a large international clientele, including many US clients.
Special Report: Stock Footage
Stock making sense The creatives are cranky. Again. This time they absolutely can't face another day unless they get that seminal 1969 TV performance by Credence Clearwater Revival and black and white footage of kids in saddle shoes scurrying to duck and cover.
Stock in the name of love Fifty years ago Warren Miller was a ski bum in Sun Valley. But he was a ski bum with a passion. He slept in his car at night and filmed his friends with a borrowed camera during the day. The latest Warren Miller film, Cold Fusion, was self-released in 175 cities playing in 720-2000 seat venues for $15-20 a ticket (you do the math).
Stock motion Michael Gallelli is VP in charge of the Motion Offering at Getty Images. You may argue the pretentiousness of the terminology, but the breadth, quality and relevance of the stock footage collections from brands ImageBank, Archive Films and EyeWire Motion are undeniable.
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May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.