Boards Magazine - December 1, 2001
Word
Board Flow
Board Flow Overall board flow: 4/10
Spotopsy
Mills steers spot for Levi's Levi's secured three of Hollywood's A-list directors for its holiday advertising out of TBWA/Chiat/Day, San Francisco, promoting flyaway, boot cut, and super-low stretch jeans. Shot by directors Mike Mills, Chris Cunningham and Spike Jonze, the three stand-alone commercials signify a move away from traditional storytelling towards simple product demonstration.
Feature
Goodbye to all that Months of speculation ended unhappily recently as former commercial production powerhouse Propaganda Films ceased operations.
Production Company
In this installment... Looking toward new commercial formats and the role of production companies in a new content landscape.
On the Spot
Adventures in reality September snow and fast water were among the requirements that sent a recent Honda CR-V shoot to New Zealand.
A/V Club
Regional Focus: New York
Parallax One's complete vision To say that Michel Suissa is a hands-on director/designer would be an understatement. He is regularly involved in all stages of commercial production, which is part of his endeavor to offer clients of his newly formed production company Parallax One what he calls
Charlex music department on the verge Though known as a post house, with a successful 2D graphics business and burgeoning 3D and Interactive departments, New York's Charlex is branching out to include music and sound design - a move that is not so far from the company's roots.
Berlin Cameron & Partners maintain the fame Since launching in 1997, Berlin Cameron & Partners' consistent commercial output has put it amongst the busiest of independent New York agencies.
International Independents Venerable New York commercial production house Independent Artists has been infused with new life with the addition of several new international directors to the roster.
BBDO through the looking glass Some of the most creative commercials coming out of New York are being hatched within the vast depths of BBDO.
Hancock's Radical New York Holliday Working with several of the top names at @radical.media, New York, Hill Holliday, Boston colluded on a realistic campaign for John Hancock insurance depicting tense and trying moments from everyday life.
Welcome to The (spot) Haus Creativity and opportunity are the cornerstones on which startup production company The Haus is built.
Special Feature: Best of Year
Top Ten lists The Boards Best of Year lists represent the most award-winning spots of the past year or so, and the people responsible for them. To arrive at our Top Ten lists, we tallied up the results of the industry's top award shows, assigning points to each spot, agency, creative, production shop and director. In the following pages, we profile some of the talent behind these acclaimed commercials.
Surprised? It's Cliff Freeman The great idea perfectly executed. In commercials as in life, a difficult equation. Add a significant degree of consistency in solving that equation as it applies to advertising and you've got what you might call one of your elite creative agencies. Such an operation occupies the top slot on the agency side of Boards' Best of Year tally.
Kickin' the inna city funk Those familiar with Kuntz & Maguire were no doubt unsurprised that the pair so effectively directed the Ebonics-heavy toasts and moves of Alan & Jerome, the stars of Fox Sports' NBA campaign.
Delightful hours in a dim room Editor Randy Kramer is a self-confessed media junkie. He acquired his sensorial dependency on the likes of Terry Gilliam, Woody Allen, Darren Aronofsky and the fight scenes from
One more time: Traktor on top As 2001 ends, it is clear the ongoing Scandinavian scandal/collective known as Traktor has again secured it's place atop the critical list.
Cutler Fox with comedy Constant pursuit of irreverent and genre-defining work landed two multi-award winning Fox Sports campaigns on the Avid dance card of New York-based editor Gavin Cutler.
A tale of two creatures Film lore asserts that sane directors should avoid working with children or animals. Kids averted, two of the top spots in our Best of Year list involve animals, and well, creatures. So, are the directors and creatives crazy? No, they've just tapped into high-tech and low-tech creature generation. Here we take a look at two very different approaches with similar results: Awards.
Tutssel in a nutshell Moving from being a creative head at Leo Burnett London to a similar role in Chicago, Mark Tutssel expects to do the same thing for the agency's flagship office as he did back in the UK: raise creative standards.
Nice set-up; huge payoff "My philosophy, as far as storytelling in a 30-second commercial, is that there are two parts to making it successful: the set up and the pay-off," says MJZ director Rocky Morton.
Bulletin Board
Editors shine in NYC Editors working on behalf of IBM and Nike cut a wide swath at the first Association of Independent Creative Editors' Award Show held November 7 in New York.
One damn good coffee Any one who has ever left anything important on the top of their car and driven away will relate to "Goodbye" for Dunkin' Donuts out of Hill, Holiday, directed by Frank Todaro of @radical.media.
Advertising diversity Students at Santa Monica's Inner-City Filmmakers (ICF) have produced three PSAs for the Anti-Defamation League (ADL) with the help of mentors from the advertising community.
Enjoying low-budget Luminou Parisian agency Enjoy has created an enticingly absurd and low-budget campaign for non-electrical nightlight Luminou.
Flehner's Mexican tribe Buenos Aires-based Flehner Films has formed an association with Tribu, the Mexico City production company established earlier this year by director Fredy Garza.
Inge's new shop Clemmow Hornby Inge, London recently produced its first TV commercials, spots for Carphonewarehouse depicting the adventures of an anthropomorphic mobile phone.
Spain gets Lifted Mexican production veterans Pablo Cruz and Ana Solis have launched The Lift, a production and services company based in Barcelona.
Inventory
Inventory A look at who's making the moves.
Learning Curve
Ground Zero: One person's story After watching the buildings collapse, I changed my shoes to go to the Downtown NYU Hospital, two blocks from my house and three blocks from what by the end of the day would be known as
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Magazine
May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.