Boards Magazine - November 1, 2001
Word
Board Flow
Board Flow Overall board flow: 4/10
Scope
Jaxx on Jaxx off Traktor is the latest in a long line of directors to craft videos for dope UK dance combo Basement Jaxx.
Director's Chair
Gerard de Thame Sifting through Gerard de Thame's well-wrought and substantial back catalogue reveals spots anchored by polished visuals, but the director's favored jobs are those involving strong performances.
Spotopsy
Learning to fly McCann-Erickson, San Francisco creative directors Walt Connelly and Dante Lombardi reveal the concept behind Microsoft's highly anticipated global campaign for Windows XP in a word: freedom.
Production Company
Regional Focus: United Kingdom
Tim Hope's passion Passion Pictures' animation director Tim Hope says he is quite content to use a simple desktop studio to create his atmospheric 2D/3D animated films.
The crab's luck Leith London and Stark director Colin Gregg created Carling "Cracking," a spot putting a bittersweet twist on the classic tale of a man and his crab.
Cut to Marshall Street, W1 Launched by Tim Thornton-Allan and John Mayes in 1999, Marshall Street has become a prime editing solution for directors like Fredrik Bond, Phillipe Andre, TANK, Charles Hendley and Ringan Ledwidge.
Rogue effect London's Rogue Films may sound shifty to those out of the know, but the young house is making moves.
Mother's milk This December marks the fifth birthday of Mother, the independent London agency behind some of the funniest and award-winningest work to waggle its wad before the British people this year.
Special Report: US Creatives
Agency: Modernista! While making huge waves by continuing to morph the visual identity of branding giant Gap, Modernista! has managed to stay small while delivering standout creative work for all its clients.
Agency: Venables, Bell & Partners When Bill Gates knocked with Microsoft's Ultimate TV account, reportedly valued at $50 million, Paul Venables and Greg Bell had to answer.
Agency: Carmichael Lynch Free-form creative teams from Minneapolis' Carmichael Lynch are behind fresh and idea-centric US campaigns for Porsche and Ikea.
Team: Andrade & Duplan Creatives Jaime Andrade and Alex Duplan are making spots for Hispanics watching mainstream TV, and, when given the chance, directing them.
The importance of being creative: Ernest Lupinacci A first glance at the arc of his career as a writer, Ernest Lupinacci could be pronounced one lucky cat, fulfilling, as he did, in a smartly paced sequence, his desire to A) work at Wieden + Kennedy; B) work in Amsterdam, C) work at the Portland office; and D) move with the agency back to his native New York. But luck favors the mind that is prepared, apparently.
Agency: matthews/mark "Our fundamental belief is that good strategic thinking and great execution will move the needle whether it's market share, mind share or driving traffic," states matthews/mark president and creative director Michael Mark.
Special Report: Locations
Southern Comfort A glimpse at two Latin American companies providing production services on the international spot scene: Chile's CineCien and Brazil's Ocean Films.
The New Yorkers With the establishment of the Advertising and Entertainment Industry Coalition to Help Rebuild New York, a growing number of industry bodies have united under the We Love New York banner with the mandate to keep production in New York.
Treehouse A recent project for Roxio software brought the sensibilities and production savvy of a quad-national team to a Toronto shoot.
Special Report: Post-Production
Inspired editing From his humble days of editing in a windowless storage room-sized office a decade ago to his current roost in a grand West Chelsea studio space, Version2 Editing boss Vito DeSario has managed to maintain a boutique attitude while offering a wealth of editing and post-production services.
Liberty online In the current market few consumers are equipped with a set-top box that provides Web-enhanced content on a single-screen platform. However, studies indicate millions of Americans are going online while watching television.
Stretching the box with young talent Mixing the edits with one-stop creativity
Finishing touches Since 1995, The Finish Line, Santa Monica, has been known for its high-end visual effects work. Now sister company Lab903 is making a name for itself in the commercial arena having earned its reputation in the international market.
Special Report: Broadcast Design
Alan Ball digs deep with Digital Kitchen Alan Ball, Oscar-winning screenwriter of "American Beauty," needed an opening title sequence for "Six Feet Under," his new HBO series about a dysfunctional family in the funeral business.
Three rings, no clowns Watching the demo reel of LA-based 3 Ring Circus is like consuming the visual spectacle of their namesake. The work, in a multiplicity of fresh graphic styles is densely layered and skillfully choreographed.
Cuppa Coffee Cuppa Coffee executive producer Adam Shaheen ventures to sum up the ethos of broadcast design as "The art of communicating the sensibility of a network."
Bulletin Board
IKEA on the edge A new European Ikea campaign pushes deep into "can they show that?" territory.
Picture Park forms Bad Company Bicoastal commercial production house Picture Park has formed Bad Company, which will have rock musicians directing TV commercials.
Nuevo BMW and Adidas Spanish agency *S,C,P,F has unleashed quirky campaigns for BMW and Adidas.
The Inventory
The Inventory A look at who's making the moves.
The Learning Curve
Welcome to the age of experience design Don't just cross that platform when you come to it.
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Magazine
May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.