Boards Magazine - September 1, 2001
Word
Board Flow
Board Flow Overall board flow: 5/10
Ideas
Creatives hype the video star Commercials by promo directors and spots designed to resemble music videos, such as Nike
Director's Chair
Commercial culture: Speck/Gordon Directing team Speck/Gordon infuse their commercial work with the same observational humor and subtlety as they write into their TV and film scripts.
Spotopsy
WCRS and Palmer's mini adventure The UK launch of the BMW Mini pits the feisty little auto against saucer and tripod driving Martians that lay most of London, from St. Paul's to the much-hated Millennium Dome, to waste.
Scope
A/V Club
Mind the sound: Srdjan Kurpjel Composer/producer/orchestrator/synth programmer & player Srdjan Kurpjel has incorporated his Eastern European take on film and commercial scoring into London's Mind The Sound.
Regional Focus: California
XM: The return of radio "Twenty years ago MTV launched with the song 'Video Killed the Radio Star,'" announced XM President and CEO Hugh Panero during a press conference at the Museum of Television and Radio. "We are here today to tell you that XM will bring radio back to life."
Welcome back Soto Former TBWA/Chiat/Day, San Francisco, creative director Jon Soto has returned to his old digs at Goodby, Silverstein & Partners where he will serve as associate creative director. Soto's return to the agency will allow him to collaborate with former partner Al Kelly. The two won the Grand Prix at Cannes in 1998 for Nike's snowboarding campaign.
Atomcandy To meet the growing demand for licensed tracks, Tomandandy's indie label Atomcandy is striking deals with Electronica, Hip-Hop, Latin and Afro-Cuban artists for commercial representation.
Ross named co-executive producer at NSF USA Linda Ross has partnered with Helene Rohr to serve as co-executive producer at neue sentimental film usa (NSF USA) in Marina del Rey.
Wayne Isham: in conversation A Band Apart Commercials director Wayne Isham was voted "All Time Video Director" at MTV's 20th Birthday Bash in August. Having shot over 150 music videos for artists like Madonna, Bon Jovi, Ricky Martin, 'NSYNC and Backstreet Boys, Isham remains at the top of his game. His commercial credits include Budweiser "Neighbors," Bacardi "World Passion," and Pepsi "Brazil."
Preston at Play In a back-to-basics approach, Play executive producer Preston Lee left what he calls "the bicoastal empire" to set up shop in Venice, CA. He has signed five directors: Aussie natives Wez Werrin and Richard Gibson (principals at Luscious in Sydney), former Pittard Sullivan creative Suzanne Kiley, Villains director Scott Bibo and Click 3X creative director/visual effects supervisor Craig Price.
Interactive Report
All Change With LostChange.com, a team of agency, client, production and Web players have created an advertising experience which provides a compelling level of interactivity - for viewers as well as between those involved in the creation of the project.
Majestic interactivity Do you really want to change your life? Be subjected to numerous interruptions in your daily routine through threatening telephone call, faxes, e-mails and instant messages?
I want my DVD Music DVDs are the Rodney Dangerfield of home video; they don't get no respect. But those days are changing.
Special Report: Animation + FX
Grey gets Blinded for M.A.G.S Blind Visual Propaganda delivered clean-lined animated graphics for Grey Worldwide, New Yorks' campaign for Hasbro's Music Activated Gaming Systems (M.A.G.S.).
PSYOP craft PDFA PSA Sawyer, Riley Compton, Atlanta, and New York design/visual effects house PSYOP created an animated watercolor spot demonstrating the brain-melting effects of inhalant abuse for the Partnership For A Drug Free America (PDFA).
The passionate visual vernacular What do the Gorillaz music video "Clint Eastwood" and the 80's live-action/ animated feature "Who Framed Roger Rabbit?" have in common?
Holy Cow goes old school "Stop motion is where it's at," swears Shaun Sewter, the co-founder of California-based Holy Cow Spots. "We love that old-school style of laying bits of tape and marks on the ground to shoot as much in-camera work as we can."
Dem bones A recent spot for Levi's Dockers through FCB San Francisco called for the creation of a transparent slice of life, in which, through a pair of X-ray glasses viewers are presented with literal insight into the spot's characters: the contents of their pockets, their skeletons and the cut of their pants.
Hero worship Considering that the Avengers are on the case, it might not be long until the Justice League of America will need to be sent in. Corporate America is calling for help and superheroes are on the way to save the day!
Special Report: New Animators
If My Engine Has No Gravity Dallas-based animation/graphics crew If My Engine Has No Gravity (Bill Marceaux, Brent Bonacorso and Shannon McGlothin) capture everyday urban tragedy with a short film/music video alternately titled "Tigre en una Torre" (the name of the track used, from The Comas) or "Our Lady of Ross Avenue."
Trivelli joins R!ot Santa Monica-based R!OT has welcomed visual effects supervisor and artist Stefano Trivelli.
Minoru Sasaki Award-winning Japanese computer animator Minoru Sasaki has joined LA-based animation and visual effects company COMPUTERCAFE.
Special Report: Production Services
Traktor's Caribbean cruise Providing services in the West Indies, Antigua-based Caribbean Crews worked with a well-known group of Swedes to shoot two new Malibu spots for JWT London and "Ya Mamma," a video for Fatboy Slim on the tiny island of Carriacou north of Grenada.
Nissan down under In a search to find a place like no other, TBWA/Chiat/Day, Los Angeles, and Satellite films ended up on the south coast of Australia and in the hands of Aussie production services company Baby Lemonade for the newest Nissan Xterra campaign.
Albiñana helps Spanish production services company Albiñana Films was recently enlisted to help French production company La Souris Verte and Saatchi, Paris drive home the message that French consulting firm FACTO France Heller helps.
Bulletin Board
Dear Mexico, Love Nike Nike campaign for the Mexican market exclusively towards that country's most oft-overlooked demographic: women.
The Inventory
The Inventory A look at who's making the moves.
The Learning Curve
The diligent tastemaker This month, Boards speaks with Dilly Gent, the video mastermind behind the strength of superlative music videos for British art-rockers Radiohead. Most recently, she worked with Michel Gondry on the Radiohead video "Knives Out."
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Magazine
May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.