Boards Magazine - August 1, 2001

Hollywood Models

Board Flow

Wayne Holloway Free-flowing comedy tempered by scruffy realism and a PhD in philosophy flavor director Wayne Holloway's commercials.

The Secret Life of McG "I had a Walter Mitty fantasy life and I wanted to bring that back to rock and roll," says A Band Apart director McG, whose moniker is short for Joseph McGinty Nichol.

Stone & Scorsese Dial It Up For Orange In June, France Telecom called upon directors Martin Scorsese and Oliver Stone to shoot commercials for one of its mobile phone units, Orange, through Paris agency Euro RSCG BETC.

Twisted Yet Gifted Effects artist and programmer Olivier "Twist" Gondry has opened Twisted Laboratories, a Los Angeles-based effects shop.

Diaz Joins MacKenzie Cutler Editor Jun Diaz has joined the ranks of MacKenzie Cutler, New York

Talkin' Sonification Elias Arts has long been at the top of the commercial music and sound food chain; now the company built by brothers Scott and Jonathan Elias is broadening its palette beyond the score.

Metatechnicians

Canned Heat With another Cannes International Festival of Advertising behind the industry, we look back at some of the moments that marked the 2001 south of France throw-down.

Norman Christianson Director/cinematographer Norman Christianson's extensive spot and feature work in his native Mexico has expanded to an increasing interest in the US commercial scene.

Under Budget

Cookin' with Tender Squash Calabazitas Tiernes (translation: Tender Squash) is a Mexico City based-production/directing team that somehow balances sensory overloading visuals with dreamy storytelling.

Mexican Agencies Find Lost Boys A taste for realizing unbelievable visuals led Mexico City's FCB Worldwide and Teran/TBWA into the digital clutches of Vancouver's Lost Boys Studios.

501 Post: Creative Cowboys

Tequila Mockingbird "Rest assured, we use only the very best pot-smoking, Satan worshipping, hotel-trashing musicians available," promises Austin-based sound house Tequila Mockingbird.

GSD&M Revamp Austin-based agency GSD&M has gracefully weathered the widespread economic downturn of late, currently tuning in with directorial duo Dom & Nic of Oil Factory to shoot a four-spot comedic campaign for client PGA.

Nescafe: Interactive Beans This summer Nestlé unveils an international campaign for Nescafé intent on capturing coffee drinkers of today and tomorrow.

All Roads Lead to Coffee

Bacardi: The Cat's Meow Thanks to a now near-iconic break-dancing cat, UK drink

Expedia: Dot-com Survivor With a populace purchasing travel tickets directly from their high street travel agent, how does Internet travel tycoon Expedia continually convert would-be travelers to purchasing online?

Steve Hudson & Victoria Fallon Art director Steve Hudson and copywriting partner Victoria Fallon, Founders of Treatment, have been quite an unassuming pair on London's advertising scene over the last decade. But while they might be personally retiring, their ads have consistently screamed creative integrity.

Agency Enjoy

Anna Toosey & Michael Long The partnership of writer Anna Toosey and art director Michael Long was the brainchild of David Droga, executive creative director of Saatchi & Saatchi London. Aside from being a top-notch creative cheese, Droga obviously has hidden skills akin to those of Yente the matchmaker in "Fiddler on the Roof."

Clive Pickering & Neil Dawson Pickering and Dawson have parlayed colorful pasts into agency careers, capped with new gigs as BBH creative directors. After completing a useful degree in history and philosophy, copywriter Clive Pickering went to work on the nightshift, packing glue in a factory. While at the factory, Pickering noticed that his colleagues would wile away the hours talking very knowledgeably about ads, which spurred him to put the adhesive down and pick up a pen.

Darek Zatorski Leo Burnett Warsaw creative director Darek Zatorski entered the Polish advertising scene in 1993 when the nascent industry desperately needed outside perspective.

Big Picture Man While there was no shortage of industry players willing to share a story or two illustrating Peter Friedman's all-systems-go approach to advertising and to life, perhaps the most telling indicator of his M.O. was his approach to this story. Not content to be merely an interesting subject, he's perhaps the only interviewee for a Boards story who has ever suggested themes and possible directions for the piece, actively participating in the process. And coming from this guy, it wasn't even annoying. It's an empathetic reflex borne not just of his innate inclination to pitch in, but of the very real fact that he's worked in so many aspects of the business that he knows, materially, what it's like to run a mile in the sneakers of most everyone he deals with.

Leith & Mudge Set Up Blind Date

Campbell Passes the Testa

Crouching Tarsem, Hidden Soda

BFCS Closes Shop

Final Cut Opens New York Digs

AMV.BBDO and Peluca Shoot BT Internet

Shooting Gallery Silenced

Chiat/Day Breaks Global Olympic Campaign

Dissidents Partner with Non Fiction Spots

@radical.media X 400

Backyard Signs Burrows

W+K and Budgen: Nike Playahs

Wild Brain Opens European Subsidiary

The Inventory A look at who's making the moves

How MTV Let the Media Cramp its Freestyle Like Dennis Miller, I hate to get off on a rant. But. . . back in April, Nike decided to make a bigger push with their very popular Basketball campaign featuring amateur and all-star hoopsters making music out of basketball handling, passing and dribbling.