Boards Magazine - July 1, 2001
Word
Board Flow
Ideas
Cruising for content: BMWFilms.com BMWfilms.com from Fallon, Minneapolis is both a benchmark foray into the future of branded entertainment content and a successful leap into new creative turf for the agency.
Directors Chair
Malik Hassan Sayeed To try and have some fun and capture the emotion; for me that's the most important thing,
Layers of Lawrence Francis Lawrence is a futurist director working with concepts as layered as his visuals
On the Spot
Pepsi Continental Director Michael Bay stole time from post on his feature Pearl Harbor to jet to Rome and Prague to shoot two 60-second Pepsi spots,
Spotopsy
Saatchi NYC Feels for Paine Saatchi & Saatchi, New York has created four minute-long commercial films featuring multiple interwoven situations illustrating the relationship-driven business style of investment firm UBS PaineWebber.
Who's Watching Whooo A recent MTV promo campaign turns the tables on unsuspecting viewers, using the tag line caveat:
Regional Focus: Florida + Southeast US
Messianu Meets Bernbach Miami-based del Rivero*Messianu, a well-known Hispanic/Latin American agency recently lengthened its name to include three little letters: DDB.
Clios Wrap London's Gorgeous Enterprises christened the Clio Awards' brand-new prize for Production Company of the Year, joining Agency of the year BMP DDB London and Agency Newtork of the Year DDB Worldwide as the winningest ad entities at the show.
Concept Café's Been HADD For a recent anti-drunk driving campaign, Miami start-up Conct Café acted as both agency and client.
WestWayne: Southern Spots New campaigns for Publix, SunTrust and Denny's recently flowed from the Tampa and Atlanta offices of Southeastern agency WestWayne
Bayless Cronin Atlanta shop Bayless Cronin clients range from local semi-pro soccer teams to national financial institutions; all are infused with the same creativity.
Mom's the Bomb Director Sam Crawford and Atlanta production company Mom-o-Rama keep busy directing and producing national and local campaigns
Special Report: Editors
Constant Cutting: Swietlik's Jason Painter With a degree in Visual Communications from Southern Illinois University and some Master's classes at The Art Institute of Chicago, graphic designer Jason Painter headed west to Los Angeles and landed at Cucoloris Films where he discovered the Avid.
Bert Cambridge Hits His Stride Young Uppercut, Minneapolis editor Bert Cambridge, 26, gets a feeling and cuts to it. He likes being called in to save a storyboard run wrong, a spot that's missing
Gunning for the Cut The Whitehouse, London editor Lisa Gunning tackles commercial edits with a knack for sick humor and invisible cuts.
Carlos Arias: Up In Ya Area Carlos Arias of London/New York edit house Final Cut chills on the Avid with Zen-like confidence and artistic technique.
Chamberlain's Rhythm Method Greg Chamberlain started out as a set builder and a metal welder before joining the roster at Red Car, Los Angeles. Inspired by the reels of Angus Wall and Peter Care, Chamberlain resolved to cut and went to work on independent films synching dailies and learning the Avid.
Silent Partner Fernando Villena "[Fernando Villena] comes from a documentary film background so if a certain shot needs emotion he's not afraid to play that emotion out and wait for it to kick in, versus an editor who does a few quick cuts to get that emotion out of the viewer, more than out of the film," explains Propaganda Films' Marcel Langenegger.
Special Report: Audio Production + Post
Studio in a Box Everyone in commercial production has become highly mobile, moving around the world with laptops and cell phones for the perfect location in the right climate. Some editors are even building up frequent flyer accounts with Final Cut Pro mounted on G4 PowerBooks for on-location rough cuts.
Digidesign Pro Tools 5.2: Tomorrow, the World Commenting on the latest audio offerings at NAB 2001, Los Angeles' "Mixer of the Year" Jimmy Hite saw the future, and it is virtual sessions: "You'll have a mixer in one part of the country and clients in another," Hite says blithely. "Rather than coming to the mix, the mix will come to them. They'll listen in right from their respective offices."
Hite Receives Inaugural LA Mixer of the Year Award After a round of golf in Malibu, the West Coast chapter of the Association of Music Producers (AMP) did something they've never done before. In a ceremony they hope will be copied by other AMP chapters around the country, the West Coast group presented the
Special Report: Animation + Special FX
Wild Brain: The Lip-Smakin' Creative Buffet For those of you working in Madagascar or Tuktoyaktuk it is possible you haven't heard of Wild Brain. Here's what you need to know.
Guess the Threat Threat, a new digital studio providing editing, visual effects, animation and compositing services has been launched by an outspoken, sharp-witted 20-year-old kid named Griffin Guess.
Keep it Quiet Man New York-based post facility Quiet Man has silently continued its work of late, amassing comedic death and dismemberment spots amid the stateside post industry.
Radium Illuminates Frankenheimer and Lee "John Frankenheimer called me over to his directing chair, pulled me in close and whispered, 'This is the most emphasis I've put on digital visual effects in my whole career; don't screw it up,'" quips Radium's Andrew Hardaway.
Stink Sparks Skunk London's Stink has opened a new animation branch, Skunk, with the aim of bringing Eastern European and London animation talent into the world of commercial, music video, new media and short film production.
Shaken, and Stirred LA-based Nothing Real shook the NAB show floor this year with the premier of its new Tremor nonlinear compositing product.
The 411on 525 Broadening the creative palette offered to its clients means 525 Studios is getting into productions earlier in the game, which, in turn, means handling more aspects of the process in-house.
Bulletin Board
The Inventory
The Inventory A look at who's making the moves.
Learning Curve
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May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.