Boards Magazine - June 1, 2001
Word
Board Flow
Clientology
Truth What countervailing force do you use against a competitor who spends over $8 billion a year on marketing, and whose product, though demonstrably lethal, is so powerfully addictive its customers feel they can't live without it?
Ideas
Jung von Matt: Cool Like Dat Hamburg's top independent agency is broadening its reach and the structures that made its advertising the most creative in Deutschland.
Director's Chair
Dada-isms British lad Chris Dada of Academy excels in the visual vernacular of humor using both his wit and eye to uncover the potential of many a creative's comedic fantasy.
Sussing Out the Visuals Rather than cut and run, former editor Spencer Susser honed his craft for several years before turning his attention back to his prime ambition, directing.
On the Spot
Saatchi's Artful Dodge Ambassadors of the Jammie Dodgers World Jam Wrestling -- Disco Alien, The Rat, Ballistic Ballerina, Ginger Crab, Dr. Pongadoo, and Fu Manchu accompanied by his Horde -- descended upon Prague to appear in a nine-spot rebranding campaign for Burton's Biscuits out of Saatchi & Saatchi, London.
Spotopsy
Game, Set, Match... It's a beverage marketer's dream commercial. What if the atmosphere was replaced by the marketer's product, and we lived in, say, a sea of the Japanese sports drink Pocari?
A Fine Point on Hair Care In its newest addition to the "Fantasies" campaign for Unilever's ThermaSilk shampoo, J. Walter Thompson continues to build on the theme the agency created with its first spots, "Dragon" and "Party," dramatic fantasies about women using the power of heat to transform their hair.
Special Feature: Central + Eastern Europe
Neue Gets Sentimental For Creative Frankfurt-based production company Neue Sentimental Film (NSF) has been busy expanding since going public late last year, opening small director-driven satellites in LA (Dirty Little Bear and Coma Industries), a subsidiary GROUP.IE in Europe (identity engineering for corporate clients, trade fairs and museums) and gathering a 51 percent stake in Compass Films, New York. NSF has also secured offices in the US and is presently building a roster to open its production company NSF USA in the near future. Yet at its heart, NSF wants just one thing -- creative excellence.
Willkommen Foreign Directors Production companies 539090, Hamburg and Tempomedia, Hamburg and Frankfurt, are fueling the German airwaves with spots filmed largely by foreign directors.
Moscow Hustle Commercial production in Russia is obviously a new development given the country's Communist legacy, but domestic and foreign companies alike have moved into the growing marketplace.
Grabarz & Partner: Luxury Appointment Hamburg-based Grabarz & Partner may seem like an obscure choice to handle Volkswagen's new luxury vehicle account, but the Wolfburg-based automaker made an apt choice following Grabarz's free-flowing proposals for future VW strategic planning and creativity.
Rad-ish's Home Game(Boy) The action-packed daydreams of a bored church-going teen were realized in "Sunday," a commercial for Game Boy Advance directed by Viennese directing team Rad-ish.
Feature: FIAP 2001
FIAP 2001 The 2001 installment of the Buenos Aires-based Ibero-American Advertising Festival doled out prizes to agencies from throughout the Spanish- and Portuguese-speaking world, and as is often the case, Spanish, Argentine and Brazilian shops pocketed the most hardware at the annual Latin ad fest.
Special Report: Boards SEALs
TEAM 5 The SEALs are an elite corps of ad experts chosen by their industry peers in an informal survey, then assembled into project teams back at Boards HQ. Each team includes creatives, producers, directors and post artists thrown into the sweaty jungle of a specific style of ad project, from saucy comedy to poignant PSAs. To complete the briefing, please note the attached field intelligence dossier for each ad operative, with quotes from industry sources.
TEAM 6 The SEALs are an elite corps of ad experts chosen by their industry peers in an informal survey, then assembled into project teams back at Boards HQ. Each team includes creatives, producers, directors and post artists thrown into the sweaty jungle of a specific style of ad project, from saucy comedy to poignant PSAs. To complete the briefing, please note the attached field intelligence dossier for each ad operative, with quotes from industry sources.
TEAM 2 The SEALs are an elite corps of ad experts chosen by their industry peers in an informal survey, then assembled into project teams back at Boards HQ. Each team includes creatives, producers, directors and post artists thrown into the sweaty jungle of a specific style of ad project, from saucy comedy to poignant PSAs. To complete the briefing, please note the attached field intelligence dossier for each ad operative, with quotes from industry sources.
TEAM 1 The SEALs are an elite corps of ad experts chosen by their industry peers in an informal survey, then assembled into project teams back at Boards HQ. Each team includes creatives, producers, directors and post artists thrown into the sweaty jungle of a specific style of ad project, from saucy comedy to poignant PSAs. To complete the briefing, please note the attached field intelligence dossier for each ad operative, with quotes from industry sources.
TEAM 3 The SEALs are an elite corps of ad experts chosen by their industry peers in an informal survey, then assembled into project teams back at Boards HQ. Each team includes creatives, producers, directors and post artists thrown into the sweaty jungle of a specific style of ad project, from saucy comedy to poignant PSAs. To complete the briefing, please note the attached field intelligence dossier for each ad operative, with quotes from industry sources.
TEAM 7 The SEALs are an elite corps of ad experts chosen by their industry peers in an informal survey, then assembled into project teams back at Boards HQ. Each team includes creatives, producers, directors and post artists thrown into the sweaty jungle of a specific style of ad project, from saucy comedy to poignant PSAs. To complete the briefing, please note the attached field intelligence dossier for each ad operative, with quotes from industry sources.
TEAM 4 The SEALs are an elite corps of ad experts chosen by their industry peers in an informal survey, then assembled into project teams back at Boards HQ. Each team includes creatives, producers, directors and post artists thrown into the sweaty jungle of a specific style of ad project, from saucy comedy to poignant PSAs. To complete the briefing, please note the attached field intelligence dossier for each ad operative, with quotes from industry sources.
Special Feature: Effective Advertising
Ex Sells: Molson Appeals to Canadian Tradition In this report on effective advertising, Boards profiles the Kowloon Wholesale Seafood Company's six-year campaign for Jack in the Box which received both Gold and Silver Lions at Cannes in 1998 for Best Food Advertising, a Gold EFFIE for Most Effective Fast Food Campaign in 1999 and a Clio for Best Restaurant Campaign. Boards also recognizes the breakthrough campaign out of HHCL, London for Molson Export in Canada. "Had Ex today?" is the first campaign to make a significant impact on the brand's target consumer in over 10 years.
Meat Jack In this report on effective advertising, Boards profiles the Kowloon Wholesale Seafood Company's six-year campaign for Jack in the Box which received both Gold and Silver Lions at Cannes in 1998 for Best Food Advertising, a Gold EFFIE for Most Effective Fast Food Campaign in 1999 and a Clio for Best Restaurant Campaign. Boards also recognizes the breakthrough campaign out of HHCL, London for Molson Export in Canada. "Had Ex today?" is the first campaign to make a significant impact on the brand's target consumer in over 10 years.
Feature: Design & Art Direction Awards
D&AD Awards Many of the usual suspects turned out to collect their prizes at the 2001 British Design and Art Direction Awards at the ceremony held in London on May 30th.
A/V Club
Pyromania: We Don't Need No Water... Inventing detours around the formulas of advertising has been the raison d'etre for Dallas-based Pyro since day one.
Baby, You're So Monetized Once again, the annual National Association of Broadcasters get-together was a quiet, understated affair, befitting its demure desert setting.
Franco-Brooklyn Sound Infusion Amalgamated Superstar generates aural content for TV networks and corporate clients eager to tap the electronic pulse of contemporary music without paying for the increasingly pricey needle drop.
Bulletin Board
Inventory
The Inventory A look at who's making the moves
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May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.