Boards Magazine - October 1, 2000
Word
Board Flow
Board Flow is a regular feature that will act as a gauge to monitor the activity of upcoming commercial production. The following chart is intended as a snapshot view of the level of "board flow" (i.e., potential scripts from ad agencies) that commercial production houses in various markets across North America experienced during the preceding month. The synopsis of each market is based on conversations with anywhere from six to a dozen production house executives in each market who were asked to comment on the number and type of "boards" they had received from ad agencies over the most recent month. The chart reflects "board flow" from mid-July to mid-August.
On the Spot
Venezuelan free fall In this regular feature, Boards provides case studies of commercial projects shooting on location around the world. The stories follow the ins and outs of getting a spot produced on location, highlighting the production resources and processes in a number of international markets.
Ideas
Miller Lite Enters Heavy Syndication The ads distilled for the combative US beer category are known for pulling together disparate elements to hustle suds --- jive-talking couch potatoes and unearthed Love Boat bartender Isaac are two examples. In a not unrelated union, Ogilvy & Mather (O&M), New York recently brought in The Syndicate to push the strategic and creative bounds for Miller Lite.
Special Feature
The Scotts "What makes a great film or a great ad or a great video is a great story," says veteran filmmaker Ridley Scott, who made his commercial debut over 35 years ago with a spot for Gerber Baby Food. "If you have a great story, the chances are you're going to attract a great performer. Once you've got those two entities, you're liable to be making a good piece of work. It's all about story."
Spotopsy
Renault's Highway Paradox Agulla & Baccetti of Buenos Aires, Argentina has deployed a second "trilogy" of ads for Renault. This time, the experimental agency has bypassed obvious religious links (see "Biblical Proportions," Boards Issue 8, June 2000) for a post-modern digression on freeways, vehicles and their drivers.
Special Feature
Special Report
Special Report: Directors to Watch
Super-Touchdown-Happy-Friend: GO! "You can't polish crap" is a simple credo. Combine it with pitched, late night PlayStation Golf battles, laid-back affability, keen photographic skills and the creative crossover energy of the Robert Palmer-esque hardcore act Heavy Flow and you have the more than slightly demented Spooner and French.
Steven Tsuchida Working with the right creative agencies is key to director Steven Tsuchida's career strategy; the profile of the project comes second.
Pablo Casacuberta Pablo Casacuberta, based at Salado Films in Argentina, has the intuitive ability of capturing the elusive essence of reality. Venturing into the vivacious world of experimentation, Casacuberta sidesteps traditional genres in favor of a unique approach to advertising that is remarkably fresh and vibrant. Casacuberta recently expanded into the world of advertising with spots for FM radio station Nostalgie and TV station Infinito.
Special Report
Stock Footage Like any other business sector, the stock footage industry is being dramatically transformed by the Internet. As emerging digital video streaming technology enables online stock footage companies to identify and deliver millions of digitized images on demand within hours, a new creative paradigm is being born --- and that means good news for time-stressed agency creatives and filmmakers.
At the Post
Smoke & Mirrors: Augmenting Reality Smoke & Mirrors Productions is a London-based post-production facility formed by flame* artists Sean Broughton, Jon Hollis and Chris Roff. Their initial desire was to set up a company with a smaller, more specialized software-based environment. All possessed experience at either The Mill or Rushes, two of London's leading post-production houses, and therefore understood the potential that such an idea possessed.
Bulletin Board
Inventory
Inventory A look at who's making the moves...
The Learning Curve
The Sound of Now The Learning Curve is a regular column that offers insights into the commercial production process by examining the many relationships and processes behind the work. The column is a forum for the exchange of insights and ideas.
ADVERTISEMENT
ADVERTISEMENT
Community
- Blog: Input random and required opinions
- Blog: Extracurricular creative endeavors of a creative industry
- Blog: Behind The Scenes the making of....
boards on Facebook
Magazine
May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.