Boards Magazine - August 1, 2000

August Matters

Board Flow Boardflow is a regular feature that will act as a gauge to monitor the activity of upcoming commercial production. The following chart is intended as a snapshot view of the level of "board flow" (i.e., potential scripts from ad agencies) that commercial production houses in various markets across North America experienced during the preceding month. The synopsis of each market is based on conversations with anywhere from six to a dozen production house executives in each market who were asked to comment on the number and type of "boards" they had received from ad agencies over the most recent month. The chart reflects "board flow" from mid-June to mid-July.

Puerto Rico production gets busy In this regular feature, Boards provides case studies of commercial projects shooting on location around the world. The stories follow the ins and outs of getting a spot produced on location, highlighting the production resources and processes in a number of international markets.

Greasing the Ad Engines: Errol Morris His proven documentary filmmaking expertise aside, director Errol Morris says he learns as much from shooting ads as he does from features.

Visual Khondji-gation Darius Khondji has a visual repertoire that makes him one of the most sought-after cinematographers today.

Butcher, Baker, Filmmaker Tate & Partners director Baker Smith is fascinated with minutiae. Born of this captivation is an insight into obscurity which serves as the basis for storytelling. In essence, that truth is revealed in a simple gesture and often lost in the daily grind.

icandy The three-spot campaign for the launch of iCast.com from agency DiNoto Lee, New York celebrates the artist in true Whitman style. Think: Song of My (cyber) self.

Arnold: creative energy Rosie Arnold, a creative director with Bartle Bogle Hegarty London, has the level of energy and vitality that makes one pale with inadequacy. She's brilliant at her job and tackles film, print and Web design with unique creative ingenuity. She's the mother of two young boys, is beautiful, is a frequent juror on industry awards panels (and a regular winner - including a Gold Lion for Lynx at this year's Cannes fest) and is learning how to play the piano.

Try not, Do KesselsKramer has coolly maintained its creative credibility since its Amsterdam-based launch in 1996 by Johan Kramer and Erik Kessels. In a chat with Boards one bleary-eyed afternoon in sunny Cannes, copywriter Dave Bell and art director Karen Heuter speak about the agency's offbeat advertising, cultural exchanges and office sponging.

Party Slut

Creativity at the speed of life Waiting for the Internet to match real time is a common preoccupation in the early 21st century. So, in publicizing the launch of a broadband service, creatives at Stockholm's Lowe Brindfors inverted the situation, showing real life situations slowed down to a typical Internet pace.

The Forsman & Bodenfors Virus

Paul Briginshaw and Malcolm Duffy "We call ourselves the grown-up start-up," says joint creative director Paul Briginshaw of his year-old agency, Miles Calcraft Briginshaw Duffy.

Puma plugs the downtown lifestyle With one logo'd foot planted in traditional sports and the other in entertainment, Puma competes with more established athletic brands, using savvy marketing to cement the old school shoe's street cred.

A credit to advertising Advertising Budget: Millions of dollars. Hiring top commercial talent: Hundreds of thousands of dollars. An ad campaign that becomes a cultural touchstone: Priceless

Barnes & Noble Hires Rain for BNTV Project The latest branding initiative from the Barnes & Noble book empire is BNTV, the broadband component of B&N.com.

the wizard of Ozzie Tenacious yet tactful. Passionate yet thoughtful. Creative yet business savvy. The consummate diplomat. The James Bond of producers.

The festival that Roared Alcoholic beverages ruled the day - and night - at the 47th annual International Advertising Festival in Cannes, which wrapped up with a bang on June 24.

Saatchi & Saatchi New Directors Showcase

Propagando'or

Maya Picks Apple Alias|Wavefront sure did their homework with Maya. First out of the gate, the award-winning 3D animation and visual effects software for film, broadcast, video and game development has established a formidable market presence.

FULL IGNITION: Discreet Consolidates and Conceptualizes with combustion*

New New Mexico

GSD&M: Austin Power For new client Land Rover, Austin-based GSD&M put a new spin on using girls in bikinis to sell cars.

Texas Roundup - Voices from the Spot Corral

Scouting Arizona Blessed with stunning natural landmarks, relative proximity to Los Angeles and right-to-work legislation, Arizona has been successful in luring commercial shoots to within its borders.

Strike update

Sleeper

Bikini Bandits: The Movie?

Spot Music/Cross-Pollination Spot music and sound producers are following the lead of global agencies and production companies, and opening studios in advertising hot spots around the world.

Fujitsu gets Infinite with Cuppa Coffee

A look at who's making the moves