Boards Magazine - July 1, 2000
Editorial
Board Flow
Board Flow BoardFlow is a regular feature that will act as a gauge to monitor the activity of upcoming commercial production. The following chart is intended as a snapshot view of the level of "board flow" (i.e., potential scripts from ad agencies) that commercial production houses in various markets across North America experienced during the preceding month. The synopsis of each market is based on conversations with anywhere from six to a dozen production house executives in each market who were asked to comment on the number and type of "boards" they had received from ad agencies over the most recent month. The chart reflects "board flow" from mid-April to mid-May.
Ideas
New Model ProdCo Production companies are mutating; filling the gaps created by industry changes. As more commercial clients seek quick turnarounds and low overhead, some companies are handling all aspects of spot production, from creative inception through post-production, and in some cases, the media buy. The role of the ad agency in this new equation is optional.
Locations
Director's Chair
Hamburger w/Concept Describing his most recent work's laugh quotient as falling somewhere between Dumb and Dumber-style comedy and na*ve, charming humor, director Laurence Hamburger turns a thinking man's gaze on the most lowbrow of projects.
Defining Ducovny Arriving straight from yoga, a relaxed Danny Ducovny sits across a restaurant table completely at ease and begins discussing the importance of making talent feel comfortable on the set. The director/cameraman demonstrates his innate ability to make people feel at home, while explaining what he refers to as his "bedside manner."
Spotopsy
Spotlight On New Editors
Spotlight On New Editors Boards profiles a handful of some of the top up-and-coming editors making their creative presence known in commercials and beyond >
Audio Production + Post
Special Report
Animation + F/X Boards saddles up to animation and F/X hotshots from the UK, France and USA
Special Feature
Bulletin Board
Inventory
The Learning Curve
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Community
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Magazine
May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.