Boards Magazine - November 1, 1999
Word
Publishers Note
Welcome to Boards Finally an international magazine that covers commercial production like a business . . .
Directors Profile
Kinkavision A Directorial Point of View
Board Flow
Clientology
Over-The-Top Outrageous, horrifyingly hilarious, or just plain obnoxious, dot.com commercials have become synonymous with a totally over-the-top style of advertising.
SMPTE
SMPTE and ITS Moving The Industry into The Third Millennium
Director's Chair
Locations
Shooting in Prague Location shooting in Prague typically represents about a 40% saving over centers like New York and London
Absolute Efficiency While Toronto builds its production infrastructure to support the technical demands of visiting and domestic projects, another area that is being quietly streamlined is the location services sector, with the efforts of Toronto-based Absolute Location Support Services.
On Budget
Dayton's 13-Hour Sale Spot Works on Many Levels Familiarity can be an enemy to commercials, particularly those that wear thin halfway through the first viewing.
UK Report
UK's Highly Creative Market Despite increasing pressure on the allocation of marketing budgets, the UK's commercials business is in rude health. In 1998, clients spent £603 million (US$1 billion) on TV production, 8% up on the previous year. According to the UK's Advertising Association, the sector has grown in real terms every year since the pits of recession in 1991.
Agency Talent
Beyond Cultural Cliches Ad agency Bromley Aguilar's creative department wants to take Hispanic advertising beyond the usual cultural clichés.
Silver's Agenda Different is Good
Special Feature
Cartoons Like TV's Early Days Maverick cartoonist John Kricfalusi has a bold plan for creating commercial messages on the Internet.
Fishbar Riding Flash animation
At The Post
Special Effects: The Shift Is On It's a telling sign: If you ask a director or visual effects supervisor these days about the state of the art in effects, you're more likely to hear about conceptual shifts in how technology is being used than about the latest technical advancement in gear.
UK Report
At The Post
Inventory
Home Page
Propaganda Part Two Propaganda Films has entered a new phase of corporate life with a new president to lead the Hollywood-based production company.
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Community
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Magazine
May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.