The release of the iPad has had everyone abuzz about its potential for the print medium. But what about shopping? AKQA has created an iPad “shopping experience” for Gap that will feature exclusive content from designers, musicians and fashion insiders. Other functionality includes tagged content, making it simple for users to directly purchase featured pieces, and a Gap store geo-locator.
http://hap.ly/4k3

Truth is 10> Truth, the youth smoking prevention campaign that has made inspired shock tactics its business, is now 10. Launched in 2000 by Arnold Worldwide and Crispin Porter + Bogusky, the campaign’s creative legacy includes using experiential stunts such as famously dropping thousands of body bags in front of a tobacco company’s headquarters.

Look out for> PressPausePlay, a documentary about “the change in production, distribution and consumption of creative works”, due out in late 2010.
www.presspauseplay.com

GoinggagaforGaga
Mashable reports that Lady Gaga’s “Bad Romance” is now the most viewed clip on YouTube of all time, overtaking the oddly adorable “Charlie Bit My Finger”. So what does it take to become top of the heap? More than 180 million views. In related news, Gaga and master of the epic video Jonas Åkerlund brought the crazy back with “Telephone”, her latest nine-and-a-half minute homicidal romp.

winstonbinch.com/a-helpful-tool-for-interactive-producers The URL says it all. CP+B VP/managing director of interactive Winston Binch shares the agency’s Interactive Production Checklist.

Area/Code founder Kevin Slavin has launched Starling with partners Declan Caulfield and Kenny Miller. Born out of one of Slavin’s previous products Backchannel – which was most prominently used with the MTV show The Hills – Starling is a social TV platform that connects TV audiences and integrates them withbroadcast media, allowing for co-viewing experiences and, importantly for advertisers, a new channel. Look to JWT and FreemantleMedia’s experiences as part of the pre-release program for the real potential.
www.starling.tv

Another app we dig: Nigella Quick Collection
Also created by AKQA, this app for famed TV chef Nigella Lawson could easily be dubbed the cook’s little helper. It might not slice and dice but it does allow you to add notes by text or voice; email a recipe from the app to print out; browse and search according to mood or what’s in the fridge; send dinner invitations to friends using Facebook Connect or email; and use voice control to keep sticky fingers away from iPhone or iPod touch. Nifty. http://hap.ly/4m5

Missed Boards Summit Europe? Tsk. Lucky for you we have plenty of photos and video, including Cindy Gallop’s provocative “Future of Advertising”, Scott Prindle’s “Welcoming the Creative Technologist” and the rousing “Manifesto: Ideas to Improve the World (of Advertising)”.

Gatorade Replay wins GRANDY award. Launched online last May, the branded content series from TBWA\Chiat\Day, LA restaged classic games between high school sports teams 15 years after the fact. Originally five webisodes (produced by Caviar Content), the show was picked up by Fox Sports Net and is in its second season. Read the story here.

Why iAds will revolutionize mobile advertising.
Regular columnist, The Barbarian Group COO Rick Webb, chews over Apple CEO Steve Jobs’ address about iAds, the computer giant’s new mobile advertising platform that aims to bring richer, more emotional ads to mobile phones. Read the story here.

Ever wonder what Halo main man Master Chief does in his downtime?
Waverly Films certainly pondered that question when it created “Halo 4: Master Chief Sings”, a viral clip shilling a mock CD set featuring “over 100 songs written and performed by Master Chief”. Gamer geeks and Phil Collins fans will rejoice in equal measure over slow jams such as “One More Snipe” and “Easy Target”. http://hap.ly/4ie