Ann Rubenstein

What’s the most exciting reel you’ve come across lately? I was inspired after attending the master class at Hyper Island. Agency producing is to advertising as lobbying is to politics.

The best cost-cutting tip you’ve picked up over the years? Invest in a good agency camera. We use ours constantly.

Your best excuse for going over budget? Never have.

The best or your favorite location for shooting abroad? China was pretty amazing, except when “seven hours” in English meant “seven days” in Mandarin.

The best lie you’ve ever heard? Ever told? “We showed this to everyone in the agency and they all loved it.”

The best turndown line you’ve ever heard? “I’m busy when you want to shoot.” Without even knowing what the proposed schedule was.

What’s the world’s most underrated invention? Three-hole punch. Does that date me?

The buzz word or term you are sick to death of hearing. ”Become a fan”.

The commercial you remember the most from your youth. Wheaties, “What the big boys eat”.

Your reputation in the industry (in your opinion)? Tough but fair.

What’s your dream production? Great concept, unlimited budget, no dialogue.

What do you most like to see on the catering table? Reusable drink cups (not water bottles).

What’s on your iPod? Great Lake Swimmers, Howie Beck, Lady Gaga.

What’s your favorite swear word? Fuck. Hands down.

What are you going to do when you grow up? Have my own talk show.

What makes you shake your head? The question, “Is that the best take?”

If you didn’t work in advertising, what would you do? Own a bookstore that sells flowers or a flower shop that sells books. Q

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