Alex Bogusky and John Winsor's new book, Baked In.

Cookery classes:
CP+B CCO Alex Bogusky and John Winsor, CEO of new crowdsourcing agency Victors & Spoils, co-authored Baked In, a book about creating products that market themselves. www.bakedin.com

Who knew the crash was so beautiful? Plot, the brainchild of Wieden+Kennedy, London strategist Lisa Prince makes jewelry based on market data: www.thisisplot.com

Creative technologist in the purest sense, digital/interactive artist and Boards Summit speaker Joshua Davis has launched Reflect, a stunning art/entertainment iPhone app based on his creative method Dynamic Abstraction. Be sure to check out boardsmag.com for a video interview with the artist after his Boards Summit session.
www.sidewaysmobile.com 

Crowdsourcing agency Victors & Spoils opened in Boulder, Colorado. Former CP+B VP creative director Evan Fry is its CCO, John Winsor will serve as chief executive officer, Claudia Batten assumes the role of chief operating officer. The Russian propoganda-styled logo? Crowdsourced, naturally.
www.victorsandspoils.com  

The Ebeling Group and JWT, New York, collaborated on a seasonal branded content film for Macy’s based on the classic Yule story Yes, Virginia. Directors Bitstate animated the half-hour Christmas special, to air December 11 on CBS.

One million British schoolchildren are being enlisted as potential directors by the Tate art gallery and Aardman Animations to create characters, costumes and sound effects that will be made into a film for the 2012 London Olympics, in an idea dreamt up by Fallon, London. www.tate.org.uk

In abominable news, Director To Watch ’09 Corin Hardy from Academy is to direct a Yeti-filled film produced by Sam Raimi.
www.academyfilms.com

Record-breaking stuff from Evian’s “Roller Babies”, which entered the Guinness Book Of World Records as the most viewed online ad ever, with 45,166,109 hits, as of November 9.
http://hap.ly/161

Brand New School worked with artist Barbara Kruger to create a text-based installation, as part of the Silent Writings group show held at the Louis Vuitton Cultural Space in Paris this past summer: http://hap.ly/y8

Integrated production company B Reel has launched the aptly named Stndrd_, “an open source approach for establishing standards and practices in digital production.” Central to it is a wiki site, where digital production companies are encouraged to add their experiences and tips for RFP and process. http://hap.ly/13c

Transformable designer Chuck Hoberman created a seven-storey expandable screen for U2’s 360 tour:
http://hap.ly/bc

All together now… more UGC from Mother, London and The Sweet Shop’s digital branch The Rumpus Room. Created for Dell and MTV, Amplichoir could potentially be the biggest online choir in the world. Visitors are invited to upload videos of themselves singing The Chordettes’ pop ditty “Lollipop” with all performances then brought together in one rousing YouTube rendition:
http://hap.ly/162