Scrabble "Hula" by Ogilvy, Paris and WIZZdesign.

tv/film //
Scrabble "The Beautiful Word" > Years of seeing family fun-time spots can make one cynical about the possibilities for board game creative. Ogilvy, Paris and Paris-based WIZZdesign directors Irina & Clément decided to shake things up, however, with a Scrabble campaign, The Beautiful Word (“Hula”, “Sumo”, “Yoga”), that is beyond description. The only unifying element to the joyously bizarre illustrations – among them is a levitating Yogi and a hula girl dancing on the grim reaper’s sickle  – is the words you can create and connect during a Scrabble game. In other words, it’s a fertile field for a limitless imagination.

Agency: Ogilvy, Paris
ECD: Chris Garbutt
Copywriters: Arnaud Vanhael,
Benjamin Bregeault
Art Director: Antoaneta Metchanovna
Agency Producers: Laure Bayle, Diane de Bretteville
ProdCO: WIZZdesign, Paris
Directors: Irina & Clément
Producer: François Brun
Post-Production: WIZZdesign, Paris
Composor: Didier Tovel, Apollo Studios

Music Video //
Grizzly Bear “Two Weeks”> “Take ‘em to church” is an imperative usually hurled at gospel divas, not directors. But that’s what Patrick Daughters does in his video for indie band Grizzly Bear – literally and figuratively. Daughters sets a surreal scene in a church pew, with all four band members seated in a row with maniacal grins. Upon a closer look their eye sockets appear oversized and skin translucent. It’s a weirdly alluring, yet subtly unsettling effect, a kind of slow-burning CG botox that culminates in an explosive Cronenberg-style finale.

Record Label: Warp Records
Commissioner: Laura Tunstall
Production Company: The Directors Bureau, Los Angeles
Director: Patrick Daughters
Executive Producer: Lana Kim
Line Producer: Karen Lin
DP: Shawn Kim
Editor: Stephen Berger, Final Cut, LA
Visual Effects: The Mill
VFX Producer: Lee Pavey
Lead Flame Artist: Tara DeMarco

Integrated //
Doppelherz Health Care
Poetry Reading > What’s the hottest new media platform? German poetry readings,
apparently. To reach the ageing target audience for dietary supplement brand Doppelherz, Scholz & Friends crashed poetry readings frequented by elderly Germans and staged a series of literary commercial breaks. A video of the events shows two stern readers dryly reciting ridiculous – yet relevant – verse, such as “Ode to Fat”. It’s the perfect creative execution; a combination of sharp writing and performance, both of which adeptly absorb the readings’ subdued atmosphere.

Agency: Scholz & Friends Group GmbH, Hamburg
Creative Directors:
Christian Vosshagen, Matthias Schmidt, Stefan Setzkorn
Copywriter: Simon Urban
Art Director: Leif Joneck

Music video //
BrotherSister “Still Run”> Taking a night jog through an artist’s subconscious is how we’d describe Shilo’s music video for Aussie experimental duo BrotherSister. The video seems to consciously defy description, leaning more toward the emotive with its highly detailed, atmospheric and dream-like landscapes that combine photos of custom-built miniatures, VFX and CG. Described as an “inspirational side-project”, Shilo collaborated with the band over the course of a year, adding additional sound design by Echolab’s Gavin Little.

Prodco/Director: Shilo, NY/LA
Creative Director: Andre Stringer
Lead Artist/Matte Painters: Andre Stringer, Christopher Fung
Executive Producer: Tracy Chandler
Producer: Lindsay Bodanza
Editor: Galen Summer
3D Artists: Christopher Fung, Dave Hill, Joji Tsuruga, Warren Heimall
Visual FX Artists: Warren Heimall, Tamir Sapir
Sound Design: Gavin Little, Echolab

Digital //
Nike “Onwards”> What if Nike had a character icon? Illustrator/toy designer James Jarvis (making his first foray into film directing) and Shynola’s Richard Kenworthy flirt with the possibility in “Onwards”, a five-minute short film inspired by “the transcendent, almost psychedelic experience” of running. The idea originated with Jarvis, who pitched it to Nike and produced it himself. The concept is simple: a yellow, potato head character jogs through an evolving monochromatic landscape. It’s a graphically striking and serene change of pace for a high-octane brand that also serves to remind us all that trendy designer types like to exercise too.

Directors: James Jarvis, Richard Kenworthy
Producer: James Jarvis
Drawings: James Jarvis
Animation: Richard Kenworthy
Music: “Crayon” by Caribou
URL: www.onwards.TV