Ironically, for what has generally been regarded as one of the most forward thinking of the visual arts, music videos lagged behind advertising when it came to interactivity. At least, that's until Spy Interactive director Vincent Morisset thrilled web users with a slick, 50s-styled black-and-white interactive video for Canadian indie outfit Arcade Fire's "Neon Bible".

The 32-year-old, Montreal-based Morisset, who graduated from the University of Quebec's New Media program and signed to Rokkit, London recently, pushes the creative envelope even further with City and Colour's "Sleeping Sickness". Viewers can zoom in and out from a bird's eye view above a set of rooms and watch the action in them as they see fit. Morriset excels at combining tech savvy with smart creativity and a beautiful aesthetic.

If you could have a dinner party with any three people, who would they be and what would you tell them to completely blow their minds?
I would go out with the three Rice Krispies elves (Snap, Crackle & Pop)* and tell them that I managed to drink a gallon of milk in an hour without puking. I'm sure it could blow their minds.

*In Québecois, they are called "Cric! Crac! Croc!"; in Spanish: "Pim! Pum! Pam!"; in German: "Knisper! Knasper! Knusper!"; in Finnish: "Riks! Raks! Poks!" and in Zulu: "Click! Click! Nagunga!"

Do you have a blog? Describe your web presence.
I like to say that I'm a web-friendly director. But vincentmorisset.com sucks a bit - 14 links and an odd Mexican film poster, that's me. As the expression goes: shoemakers' wives go barefoot and doctors' wives die young.

What's the best thing you've seen on YouTube?
Young Arnold in Rio (http://www.youtube.com/watch?v=uerFZ2Z42nc). It's an old post, but I never tire of watching it. The carrot shot at the end is a classic.

Have you ever marched in a parade? Describe the experience.
Last summer my girlfriend and I went to this cowboy breakfast in Montreal organized by homesick Albertans. We thought it would be fun so we dressed up in hats, boots and all. The event was quite boring so we left. Outside, we heard really great music nearby. So we walked towards the music: it was the annual Caribbean fest in the streets. We joined the parade with dancers covered with feathers and glitter. In our outfits, we looked like rednecks...

If adults played show-and-tell, what would you show?
Actually, I played two years ago with other adults... No comment.