Siri Bunford has more than made up for her television-deprived childhood in Wales. The London-based director spent the past 10 years directing through Channel 4's Creative Services and as a creative manager of More4, the UK broadcaster's digital documentary station. She's also had stints as an editor in New York and as a weather forecaster in France.

Now that she's signed with Knucklehead for commercial rep, she's hoping to build on strong visual work for Orange ("Animals"), topical Channel 4 idents ("China") and her surprise, single-take sleeper hit "Stanley Kubrick Season" for More4, in which she meticulously recreated the set from The Shining. "I think everything is collaborative and I'm not afraid of sharing my ideas or asking people's opinion," she says. "I'm quite hard-skinned so I can take everything."

What's your background?
I was born in Wales. My father was an opera-singing coal miner; actually my parents are both opera singers and my brother's a musician. We were brought up in a house with no television. I lived in France for a while, where I was a weathergirl. It was ridiculous, but fun. I was 20-something. I always knew I wanted to work in television, but I didn't quite know what I wanted to do.

If you could have a dinner party with any three people, who would they be and what personal anecdote would you tell to completely blow their minds?
Ava Gardner, Robert Capa and Jorge Luis Borges would be electric. I don't think any anecdote could blow their minds.

Aside from director, what role on a film set would best suit you?
Editor. I don't shoot ridiculous amounts of footage.

What film have you watched recently that impressed you?
Barbet Schroeder's Terror's Advocate was the most chilling. It's a very simple, old-fashioned, straight-forward piece of documentary filmmaking and it's gripping. There's always this balance between content and style and I think content will always win. A good idea will always trump its execution and that's always very important.

Who is the most overrated artist at the moment?
Damien Hirst.

Who is the most underrated artist?
Gerhard Richter.

The TV sitcom character you most identify with?
There's a little bit of Lisa Simpson in me.

What's the one piece of advice you'd been given and are most relieved you didn't take?
"That was the best take."

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