A publication of Brunico Communications Ltd.

Archive: Sep 1, 2008


WORD
Can we play with madness?
BOARDFLOW
MONITOR
DIRECTOR'S CHAIR
SPOTOPSY
I.D.
Channel 4 painstakingly ...
Eat My Dear illustrates ...
ANIMATION & VISUAL EFFECTS
INTERNATIONAL PRODUCTION SERVICES
CREATIVE ROUNDTABLE
INVENTORY & HOOKUPS
A look at who's making ...
REARVIEW
Adland's favorite buzz ...

Advertising
A quickie with an agency producer
Ellen Utrecht, head of production at KesselsKramer, Amsterdam talks to Boards about the miraculous, ridiculous and downright salacious world of agency production.
by: Sep 1, 2008 Print

What's the most exciting reel you've come across lately?
For animation, No Domain's reel. For live action, Andre Maat.

The best cost-cutting tip you've picked up over the years?
Use composers without agents.

In five words or less, describe the perfect conference call.
Five nationalities, dodgy speaker phone.

The best lie you've ever heard?
Advertising is legalized lying, as H.G. Wells said, and some in the business still prescribe to that - being genuine is more interesting and has more possibilities. You also sleep better at night.

The best turndown line you've ever heard?
"I won't be at the shoot as there's a football match on."

The buzz word or term you are sick to death of hearing?
"It's the new buzz word."

The most memorable "act of God"?
We work in a 19th century church; acts of God are commonplace.

The most outrageous proposition anyone has made to you?
To write a report on how long five seconds is.

What's your favorite vice?
Shouting.

What was your last indulgence?
Four days at Sonar Festival, Barcelona.

Your favorite, and most egregious, guilty pleasure?
Having my ears massaged while a small buffalo licks cream off my toes.

Ellen Utrecht is head of TV production at KesselsKramer, where she has worked for eight years. Having started out in print production, she has worked on Diesel, J&B, Britvic and MTV as well as KesselsKramer's own documentary and music video projects.


Advertising
Advertising

© 1986-2008 Brunico Communications Ltd.

™ 'boards, Boards Online, First Boards Awards, and the tag line "The Creative Edge in Commercial Production" are trademarks of Brunico Communications Ltd. Use of this website is subject to Terms of Use. View our Privacy Policy.