Where do visual poetry and good, clean, addictive fun collide? At Wordle.net, a free web tool that generates "word clouds" based on the text or RSS feed that you provide. Created by Jonathan Feinberg, a senior software engineer for IBM's Collaborative User Experience Research group, Wordle is covered by a Creative Commons license, meaning anyone can make a Wordle, and reproduce it for cash.

Wordle is an amazing time waster, so naturally we decided to conduct an extremely casual survey to ascertain Adland's hottest and snottiest buzz words. We then took our new vocabulary and created a Buzz Wordle, if you will. As you can see, "organic" and "viral" are by far the words we all hate to love, as the words repeated most often are given more prominence in the cloud. We also received a few choice definitions for some terms, which are printed below. Enjoy!

Deindustrialization(noun)
1.(a): shooting projects with gear you can buy in a mall and software you can download for $100.
(b): the post-industrialization of filmmaking.
(Eric Escobar, director, Kontent Films)

I don't disagree with that statement(phrase)
1."I don't have a clue what to say but I feel compelled to say something."
(Mat Bunnell, copywriter, T.A.G.)

Viral(adjective? noun?)
1.(a) means many things to many people; considered a dirty word by those "in digital" but they tolerate its use by the Dinosaurs of TV (most of us) trying to "crossover".
(b) in essence, the Dinosaurs still think it involves Paris Hilton blowing an exploding elephant with a bottle of Coke in her hand. The up-and-coming director is forced into shooting it so as to have something, anything, to put on his/her aging reel.
(c)to those "in digital", it involves spending an exorbitant amount, like $5,000, on re-shooting something that some child-genius in Ohio shot on his cell phone and trying to explain to the wildly over-enthusiastic director that nobody gives a stuff if it's on 35mm, they don't need full on-site catering or Telecine and actually, a DVCAM would do just fine, thanks very much.

(Nick Hussey, executive producer, The Ebeling Group)

Let's just throw it up in the air and see where it lands(phrase)
1. often used in relation to re-editing a spot. Usually can be answered with, "It'll land in a fucking mess, that's where."
(Ringan Ledwidge, director, Rattling Stick)