Amp "Walk Of No Shame">We've all been there before: the morning after the night before. Waking up next to last night's 10 - now a seven - and feeling like an irate skunk is trying to painfully crawl its way out of your skull through your mouth. And then, of course, the walk of shame. Taking this disheveled, tired, guilty universal truth, BBDO spins it to create an irreverent, ridiculous musical number for energy drink Amp. Tim Godsall's casting hits the right notes, with its guy/gal next door, and adds just the right oddball flourishes to make this a demographic home run.

Agency: BBDO, New York
CCOs: David Lubars, Bill Bruce
CDs: Gianfranco Arena, Peter Kain
Art Director: Alex Shulhafer
Copywriter: Alexis Bello
Exec. Agency Producers: Amy Wertheimer, Loren Parkins (Music)
Production Company: Biscuit Filmworks, LA
Director: Tim Godsall
DP: Bryan Newman
Executive Producer: Shawn Lacy
Editor: John Murray @ Nomad
Music: Frisbie

Petronas "Tan Hong MinG">We can be a jaded bunch here at Boards, but every so often an ad genuinely touches us. Leo Burnett, Kuala Lumpur's sweet "Tan Hong Ming" for Petronas, promoting the subject of racial harmony, is simple: young Chinese boy Tan is interviewed, shyly professing his secret love for a Malay girl, who then reveals she likes him too. The wonderful, guileless joy on innocent Tan's face beautifully transcends mawkishness, illustrating its point more effectively than any didactic ad ever could. All together now: "Awww".

Agency: Leo Burnett, Kuala Lumpur
ECD: Yasmin Ahmad
Creative Director: Tan Yew Leong
Art Director: Tan Yew Leong
Copywriter: Yasmin Ahmad
Agency Producer: Sheikh Munasar @ Moon
Production Company: MHZ Films, Kuala Lumpur
Director: Yasmin Ahmad
Producer: Rosnah Kassim
DP: Low Soon Keong
Editor: Effendi @ Mirage

Orange "Rewind City">A clever, but potentially cheesy conceit from Publicis Conseil for Orange's Rewind TV - a Goan town "rewinds" to bring a backpacker's boyfriend back to her - is brought to life with charm by Ringan Ledwidge. He elicits genuine pathos from the opening shot of the emotional girl, alone in the hustle and bustle of a foreign country, before a cab driver takes pity and rewinds reality. Ledwidge's subtle touch deftly captures little moments of comedy and changes the tone from alien to amicable with the gentle silliness of the in-camera rewind. A clever, whimsical story, well-told.

Agency: Publicis Conseil, Paris
Creative Director: Olivier Altmann
Art Director: Frederic Royer
Copywriter: Olivier Camensuli
Agency Producer: Muriel Allegrini, Pierre Marcus
Production Company: Rattling Stick, London; Wanda Productions, Paris
Director: Ringan Ledwidge
DP: Jess Hall
Exec. Producers: Sally Humphries (Rattling Stick); Nancy Gabriel (Wanda Productions)
Editor: Richard Orrick @ Work Post

Budweiser "Jam">After years of imported American humor, Budweiser UK's move to Fallon, London sees the brand take an altogether different tack from what was perceived as boorish jock humor. What could have been cringeworthy to a skeptical British audience - essentially, a band plays its instruments with Bud bottles - is instead expertly helmed by Harmony Korine. Casting real musicians and using an improv documentary-style, Korine mines Southern America's rich and authentic musical heritage, capturing a simple jam spliced with madcap slices of southern-fried life.

Agency: Fallon, London
ECD: Richard Flintham
Creatives: John Allison and Chris Bovill
Agency Producer: Jo Charlesworth
Production Company: 2AM Films, London
Director: Harmony Korine
Editor: Leo Scott at Speade
Post-Production: The Mill, London
Audio Post-Production: Jungle, London

SENSOA "THE FIRST GAY">From the second an older English gent in purple robe and cravat bursts out of the closet with a flourish, proclaiming himself the inventor of homosexuality, you know that "The First Gay", for Flemish STD prevention institution Sensoa, isn't your average PSA. Dark rooms? Gay porn? "I invented them," our guide proudly announces. The charismatically campy lead and his sly send-ups of sexual mores matched to suggestive double-entendres make for unpreachy, liberated comedy, while never losing sight of the 'Love Life. Use a Condom' message.

Agency: TBWA/Brussels
Creative Director: Jan Macken
Creatives: Pol Sierens, Jeroen Bostoen
Agency Producer: Mieke Vandewalle
Production Company: Caviar, Brussels
Director: Frank Devos
Executive Producer: Kato Maes
Producer: Bo De Group