Uniqlo "UT Loop">Fancy yourself an armchair Missy Elliott? UT Loop's premise is simple: get funky with some sound effects. Users can create and upload their own music loop, using random sounds made by the campaign's t-shirt-clad models. Its interface is simple - each model corresponds to a number key, the sounds/models can be shuffled, and users can edit their work by dragging and dropping. Its timed element (you have about ten seconds to create a loop) makes for fascinating free-form mixing: you'll either be surprised by how brilliant your beats are or by how much you suck

Design Studio: THA, Tokyo
Planning/Art Direction/Design: Yugo Nakamura
Design/Flash: Sohei Kitada
Technical Direction: Keita Kitamura
Video Edit: Erica Sakai
Production Company: Monster Films, Tokyo
Banner: spctrm, Tokyo
UT Loop http://www.uniqlo.com/utloop

Tostitos "NOLAF"> Despite its name and mission to completely eradicate laughter, NOLAF (National Organization for Legislation Against Fun) is all about the punch line. The '70s-style site features a huge supply of clips that introduce users to the inner workings of the "Department". Centered around the hilarious banter of NOLAF's executive director and his R&D team (creators of the menthol catheter), no corner of the full-screen site is left unexploited - even leaving the site idle for a few moments results in a sound upbraiding.

Agency: Element 79, Chicago
GCD, Interactive: Todd Crisman
ECD: Dennis Ryan
Copywriters: Kevin Mulroy, Jim Paul
Art Directors: Mike Lyons, Max Stinson
Production Company: Mekanism, San Francisco
Director: Tommy Means
Exec. Producer: Velvy Appleton
Design/Graphics: Richard Krolewicz, Emmett Feldman
Interactive Producer: Jeremy Leeds
Interactive Designer: Marcelo Viana
NOLAF http://www.nolaf.org

Coca-Cola "The Coke Zero Game">Meet Tim, a shaggy-haired everydude, whose day takes a downturn when his girlfriend leaves him, he misses out on UEFA EURO '08 tickets and his TV malfunctions so he can't watch the game. Enter a trio of hotties, who challenge him/you to complete four uberman-affirming games - the Jump of Death, the Power Challenge, Fire Juggling and Extreme Megaball. The payoff is access to the Coke Zero lounge, plus free downloads along the way. Targeted at a young, male audience, the game combines action with a cinematic quality to the filmed content.

Agency: North Kingdom, Skellefteå
Creative Director/Copywriter: David Eriksson
Art Director: Robert Lindström
Flash Designers: Mikael Forsgren, Kenny Lindström
Flash Developer: Klas Kroon
3D: Daniel Wallström, Mathias Lindgren, Lucian Trofin
Production Company: Dreamfield, Skellefteå
Director: Ted Kjellson
Producer: Johan Forslund
Coke Zero Game http://www.cokezerogame.com

Louis Vuitton "Journeys">Centered around the theme of travel, this immersive site combines intimately detailed photography, rich sound design and the personal reflections of Mikhail Gorbachev, Catherine Deneuve, Keith Richards and couple Andre Agassi and Steffi Graf. The narrative style is reminiscent of old radio dramas, where a lack of motion allows for a component of interactivity rarely called upon with today's technology - the use of one's imagination. Each profile also a travel diary, and a behind-the-scenes clip of the shoot with famed portrait photographer Annie Leibovitz.

Agency: Ogilvy Interactive, Paris
Creative Director: Frédéric Bonn
Art Direction/Design: Frédéric Bonn, Lang Teav
Copywriter: Rosecrans Baldwin
Flash: Lang Teav, Sami Meziani
Art Production: Sylvain Negro
Music/Sound Design: Mathieu Baillot
Photos (New York, Paris and Moscow Journeys): Frédéric Guélaff
Director/Editor (London Journey): Frédéric Guélaff
Photos (Stars): Annie Leibovitz
Journeys http://journeys.louisvuitton.com

BBC Radio 1 "Band in Your Hand">For all the listeners who didn't score tickets to Europe's largest free music event, BBC Radio 1's Big Weekend, the broadcaster decided to literally deliver the show straight into their hands. Using augmented reality software, a performance by alt-rock band The Fratellis was projected onto a printout of a Radio 1 logo when users held it up to their webcams. While the software isn't brand new, BBC 1's endeavor was a great way to simulate a concert experience for fans, while wowing them with tech that's usually reserved for practical or demo purposes.

Agency: Fallon, London
Producer: Hugh Garry (Radio 1 Online)
Band In Your Hand http://www.bbc.co.uk/radio1/bigweekend/2008