Ben Grylewicz, head of broadcast production at Wieden + Kennedy, Portland, on the 'V' word, the price of working with athletes and tall tales of Los Angeles' traffic.
| by: | Jun 1, 2008 |
The best cost-cutting tip you've picked up over the years?
Saying it's a viral or completely producing it ourselves.
In five words or less, describe the perfect conference call.
Short.
Your best excuse for going over budget?
The athlete showed up late or not at all.
The best lie you've ever heard?
"We didn't realize how bad the traffic would be!" This, from someone who's lived in LA for over 40 years.
The best way to woo a client?
Tell them you're under budget.
The buzz word or term you are sick to death of hearing.
Virals.
The most outrageous proposition anyone has made to you?
"We'll do it for free!"
What's on your iPod?
Poker podcasts.
What's under your bed?
Matchbox cars.
What's your favorite swear word?
Fuck.
What makes you shake your head?
Clients and the weather in Portland.
Your favorite quote on advertising.
On whether to have the director involved in post-production. "Why would we invite the cook to dinner?"
Wieden + Kennedy, Portland head of broadcast Ben Grylewicz joined the agency in 1993 as executive producer, moving up to head of broadcast production in 1999.
