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A suggested mini-playlist for summer

Looking for new summer music in all the wrong places? Look no further than Boards' round-up of the best brand-sponsored music Adland has produced in the last six months.

Track One: The Presets "Are You the One? (Lifelike's 1 Serious Remix)" (BMW)
The Story: Before launching BMW's 1 Series in Australia, ad agency D'Arcy approached Modular Recordings to license The Presets' 2005 club banger "Are You the One?" Instead, the label pitched a 'modernized' version in line with the band's current post-industrial sound and tapped Paris-based producer Lifelike to remix.
Where can I get it?: Check your favorite electro house blog. Modular owns the rights and is encouraging fans to share this "gift track" rather than pay for it.

Track Two: Cassius Play "Keep on Running" (Nike+)
The Story:
Following in the footsteps of LCD Soundsystem's James Murphy, reclusive French house duo Cassius has created a 45-minute soundtrack for the Nike+ running system. The appropriately-titled breakout single "Keep on Running" has all the elements of inspirational exercise music: a chuggy beat, disco bassline and catchy chorus.
Where Can I Get It?: Stream the single and download the mix via the Nike+ Cassius Play site: http://cassius.running6453.com.

Track Three: Lily Allen, "Mr. Blue Sky" (SFR)
The Story:
Last December the British pop singer covered Electric Light Orchestra's uplifting 1977 ditty "Mr. Blue Sky" for French mobile carrier SFR. Initially thought to be a leaked single from her forthcoming sophomore record, the song generated a ton of blog chatter. Much like Allen's debut record Alright, Still, it's bouncy, frivolous fun.
Where Can I Get It?: When you're in Cannes, log on to the French iTunes store and download it for 99 cents.

Track Four: The Raveonettes, "Black/White" (Gap)
The Story:
In February, San Francisco-based hybrid shop Rehab unveiled the Sound of Color campaign for Gap, for which five bands wrote songs inspired by color. Danish reverb rockers The Raveonettes interpreted black-and-white in typical twangy fashion, toeing the line between retro surf sleaze and sultry shoegaze.
Where Can I Get It?: The campaign ended in March, so song rights have reverted back to the band. Hit up the MP3 blogosphere or check the Chris Do-directed video on YouTube.

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May 2010

Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.



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