WORD You know how sometimes you get letters from weird consumers about the ad campaign you just did? A lot of those are us.
Scott Vitrone and Ian Reichenthal are joint executive creative directors at Y&R, New York.
BOARDFLOW Boardflow
Los Angeles 4/10; Toronto 6/10; New York 6/10; London 6/10
MONITOR A quickie with an agency producer
Ben Grylewicz, head of broadcast production at Wieden + Kennedy, Portland, on the 'V' word, the price of working with athletes and tall tales of Los Angeles' traffic.
Grace and style
Kbp's Randy Cohen passes on
And the winners were...
A tiny guide to who's won the biggies thus far
Single sell
Pharrell gets the T.A.G. treatment in "Everyone Nose"
Sigur Rós, Gobbledigook; Cornelius, Omstart; Justice, Stress
Topspots
Amp "Walk Of No Shame"; Petronas "Tan Hong MinG"; Orange "Rewind City"; Budweiser "Jam"; Sensoa "The First Gay"
Interactive topspots
Uniqlo "UT Loop"; Tostitos "NOLAF"; Coca-Cola "The Coke Zero Game"; Louis Vuitton "Journeys"; BBC Radio 1 "Band in Your Hand"
Designed to thrill
Agencies embrace product design and development
DIRECTOR'S CHAIR Short stories
Suthon Petchsuwan on the value of brevity
Short stories
Suthon Petchsuwan on the value of brevity
SPOTOPSY Off to the races
Lionel Goldstein and TBWA\London get crazy for Nissan Qashqai
The stuff dreams are made of
72andSunny and Guy Ritchie indulge in football fantasy
ON LOCATION Under the Umbrella
Fallon and MJZ alight on Rotorua
I.D. 'Scuse Me While I Kiss the Sky
Hendrix goes medieval on BBC Four
Merry ol' England
Mixtape Club reveals the cheekier side of Tudor life
CANNES 08 New world order
New screens and markets enter the mix at Cannes
Meet the prez
Craig Davis, Worldwide CCO, JWT
Educated guesses
Top international CDs take a crack at Cannes clairvoyance
Drumming up gold
Will monkeying around with traditional advertising result in Cannes wins?
CANNES - THE IT LIST Cannes IT list 2008
As awards season kicks into high gear and the advertising world goes into reflective mode mulling over the best work of the year, we at Boards also take the opportunity to collate our annual It List. As with previous years, this year's list notes the people, companies, products, trends and technologies that have made the advertising landscape a fascinating one to inhabit for the last 12 months. As always, we thank those of you who took the time to jot down your thoughts as to who or what we should include, and for those of you who made the list this year, thanks for doing what you do so well. Onwards...
INTERNATIONAL PRODUCTION SERVICES Hidden gems
Convenient jungles and ghost towns galore
When in Goa...
Rattling Stick finds a way to adapt for Orange
Cool running
Partizan traverses Argentina's terrain for Visa
Ride 'em cowboy
Sonny uses Spain's wild west for Carling
MUSIC & SOUND DESIGN Songs that sell
Bands writing songs for brands
Hitting the right notes
A selection of sweet-sounding spots
adTUNES
A suggested mini-playlist for summer
Making noise
With the prevailing trend towards global campaigns and the current vogue for visual-led work, creatives are turning to new and inventive sound design approaches in order to cut through the visual clutter. Here are three sonically smart spots that caught our ear.
JAPAN Metabolic state
New hybrid creatives and companies are stealing the spotlight away from Tokyo's traditional agency establishment. Are their ideas as cutting-edge as their technical savvy?
Japanese top spots
Greenpeace "Man & Whale"; Carré de Chocolat "Non-Blinking Woman"; Goma-Mugi Tea "Fireman"
INVENTORY & HOOKUPS Inventory & hookups
A look at who's making the moves
REARVIEW A Whopper of a workshop: BCW Toronto
49th annual Clio Awards