Pangea Day "Tank Driver">Jan Jacobs and Leo Premutico kick off their post-Saatchi careers with a flourish through this simple but provocative spot for Pangea Day, an event which aims to bring awareness to suffering worldwide through a screening of films directed by international filmmakers. Reminiscent of "Points of View" for The Guardian, the premise is beautifully simple: the iconic image of the Tiananmen Square protestor squaring up to the tank, but flipped to the tank driver's perspective. Timely in light of Tibet's recent protests, and brilliantly executed by The Glue Society.

Agency: Johannes Leonardo, New York
Creative: Johannes Leonardo
Agency Producer: Matthew Mattingly
Production Company: @radical.media, New York
Director: The Glue Society
EP: Maya Brewster
Producer: Carol Stevens
Editor: Will Znidaric @ Madriver Post
Post/Finishing: The Mill NY
Audio Post/Sound Design: 38 Greene Studios
Engineer/Sound Design: Casey Chester

Dunkelziffer "Tentacle">The Vikings take a break from quirky comedy to direct this genuinely chilling, almost unwatchable child abuse PSA. Charting the long-lasting effects of abuse, we follow a young girl from cot to coffin as the specter of child abuse, metaphorically represented by a skin-crawlingly creepy, hairy and mole-covered phallic worm wraps around her. Sensitive direction brings home the pathos while never flinching from the deeply disturbing subject matter. Grimly realistic CG and understated sound design serve to accentuate the dark tone. Disgusting, yet devastatingly effective.

Agency: Red Rabbit, Hamburg
CDs: Oliver Seltmann, Jan Fröscher
Creatives: Joakim Reveman, Bjoern Ruehmann, Matthew Branning
Production Company: Rokkit, London
Director: The Vikings
Producer: Luke Jacobs
DP: Sam Brown
Editor: Paul Hardcastle
Post-Production: Absolute
Sound: 750 mph, London

Absolut "Living Room">Given free rein to conjure up an Absolut moment, comedian Zach Galifianakis pens a refreshingly ridiculous men's martini party. A white-robed and beehive-coiffed trio sit down in a soft-focus, '80s-styled living room sipping vodka martinis, while talking innocuously about hot tubs and cold drinks. Absurd dynamics and lo-fi directing combined with male histrionics make for a laugh-out-loud satire of many vodka brands' suave, aspirational but ultimately clichéd brand values. A brave move for Absolut, showing that letting your brand go can yield worthy results.

Writers/Actors: Zach Galifianakis, Tim Heidecker, Eric Wareheim
Director: Ben Birman

Carlton Draught "Sky Troop">Paul Middleditch's latest for Carlton follows in the self-referential footsteps of "Big Ad" - big beer ad mocks big beer ads - with some gleefully overblown CG slapstick. A shambolic halftime sky-diving troop ejects from a giant pint glass, narrowly avoiding aerial disaster (unbeknownst to the applauding spectators below), while the errant mega-pint causes carnage nearby. Classically earthy Aussie humor, backed by rousing opera (of course), is matched to big VFX that never get in the way of the idea - advertising's grand gestures can very well be stupid.

Agency: Clemenger BBDO, Melbourne
ECD: James McGrath
CDs: Ant Keogh, Grant Rutherford
Agency Producer: Julie Rutherford
Production Company: Plaza Films, Sydney
Director: Paul Middleditch
Producer: Peter Masterton
DPs: Danny Ruhlmann, Simon Hammond, Shane Sparkes
Post-Production: Animal Logic
Editor: Peter Whitmore @ The Editors
Sound Engineers: Michael Hedges, Nigel Scott @ Park Road Post Production

Tap Project "Donnie">Every parent's nightmare underpins The Perlorian Brothers' latest for Tap Project. A wholesome couple is introduced by their daughter to her new boyfriend: greasy, bread-licking loser Donnie. Disgust turns to grudging admiration as she explains that her beau's providing children around the world with fresh drinking water... but only by drinking tap water. Playing on the universal (if selfish) truth that we all want to be virtuous (but with as little effort as possible), the Perlorians' mastery of the awkward and brilliant casting make for a refreshingly unpreachy, comedic PSA.

Agency: droga5, New York
ECD: Ted Royer
Creatives: January Vernon, Scott Ginsberg
Agency Producer: Thomas Beug
Production Company: Furlined, New York
Director: The Perlorian Brothers
DP: Carl Nilsson
EP: Matt Factor
Producer: Jeff Rohrer
Editor: Ian MacKenzie @ MacKenzie Cutler
Post-Production: The Mill
Music Company: Elias Arts
Composer: Matt Fletcher
Sound House: Audio Engine