
| by: | Feb 1, 2008 |
D7 Coffee "Politician" > Ah, the transformational power of coffee. Remember when Sanka was promising us a world without irritability? Fast-forward 30 years and Thanonchai Sornsrivichai's campaign for Thailand's D7 promises to overhaul government corruption, workplace inefficiency and self-interested behavior. In "Politician", an appliance delivery man turns scrupulous hero when he foils a bribe, quelling his foe with a can of the beverage. Sornsrivichai's exaggerated, comic-book style tips a hat to Stephen Chow, while the cast hit all the right notes playing up their stock hero/villain characters.
Agency: Creative Juice\G1, Bangkok
Executive Creative Director: Thirasak Tanapatanakul
Art Directors: Thirasak Tanapatanakul, Jon Chalermwong, Nanat Teparak
Copywriters: Panusard Tanashindawong, Setthar Kheowngamdee
Production Company: Phenomena, Bangkok
Director: Thanonchai Sornsrivichai
ATG "Statues" > Director/DP Mattias Montero makes good use of Madrid's dramatic architecture for this beautifully shot spot for Sweden's horse racing totalisator board. While it isn't hard to make eyeballs melt with moody, visual fare, hats off to Montero, who shunned heavy post work in favor of in-camera solutions including mechanized horses that are stunning and indistinguishable from the real thing. Top it off with sound design that subtly incorporates the opening of the gates before the climax of galloping horses and the spot succeeds in tantalizing more than one sense.
Agency: Akestam Holst, Stockholm
Art Directors: Jesper Holst, Johan Baettig
Copywriters: Mark Ardelius, Hanna Bjork
Agency Producer: Camilla Geijer
Production Company: Social Club, Stockholm
Director: Mattias Montero
Producers: Johan Lindstrom, Markus Ahlm
Editor: Johan Wijk
Post-Production: Peter Marin @ Stockholm Post Production
Sound Design: Eric Thorsell @ Housework
Burger King "Whopper Freakout" > The premise was simple: what would happen if Burger King took the Whopper off its menu? The result, as anyone who carries battle scars from working at a fast-food joint will tell you, was a lot of people blowing their gourds. CP+B and Smuggler teamed up to capture the everyday American's hilarious, poignant and sometimes pathetic reactions via hidden camera. It's a deliciously cruel concept and effective enough to make you wonder just who's watching the next time you want to get medieval on the counter girl for forgetting to pack your ketchup.
Agency: Crispin Porter & Bogusky, Miami/Boulder
CD: Rob Reilly, Bill Wright Sr.
AD: Paul Caiozzo
ACD/CW: Ryan Kutscher
Production Company: Smuggler, NY/LA
Director: Henry-Alex Rubin
EPs: Patrick Milling Smith, Brian Carmody, Lisa Rich
Producer: Drew Santarsiero
Post-Production: R!ot
Editors: Adam Pertofsky, Chan Hatcher, Matt Murphy, Wyatt Jones @ Rock Paper Scissors
Old Spice "Foam" >Men's toiletry ads never shy away from exaggerating the manliness jammed into the products. The experience of using them can be akin to everything from the revving of a high-octane engine to a fighter jet reaching mach speeds. So when the ballplayer in Tom Kuntz's "Foam" slides from second base all the way to home plate, all the while praising the scented male essence that is Old Spice, it's a satiric celebration of manhood worthy of a standing ovation. Or a farting contest. Or whatever it is that men's men really do.
Agency: Wieden + Kennedy, Portland
ECDs: Jelly Helm, Steve Luker
Creative Directors: Mark Fitzloff, Monica Taylor
Art Director: Eric Baldwin
Copywriter: Michael Illick
Agency Producer: Jennifer Fiske
Production Company: MJZ, LA
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Producer: Scott Kaplan
Editor: Matthew Hilber
Post-Production, Audio Post: Joint
Sound Designer: Matthew Hilber
Arnet "Telethon" >Santo continues to top itself in its latest for the Argentine Internet provider. In Arnet's quest for new subscribers, the company promises that for each target hit it will slap a mime, hire a stylist named Pino to coif 150 kiwis, organize a horse race with sumo jockeys and elect a guinea pig as its president. Bringing these madcap visuals to life is Rebolucion's Luciano Podcaminsky, who evokes the same camp charm that telethons had when they were in-vogue in the '80s - he seems to have found a cast from that era too.
Agency: Santo, Buenos Aires
General Creative Directors: Sebastián Wilhelm, Maximiliano Anselmo
Creative Director: Pablo Minces
Art Director: Maximiliano Anselmo
Copywriters: Pablo Minces, Sebastián Wilhelm
Production Company: Rebolucion, Buenos Aires
Director: Luciano Podcaminsky
Post-Production: Che Revolution Post
Music: Swing Música, Buenos Aires

