If you're a single, heterosexual British male who's spent more nights than you care to admit with nothing but some oft-visited, naughty websites to keep you company, help is on its way. With Get In There, a new online and mobile campaign from BBH, London and Lynx (the UK version of Axe), Brit boys can get a healthy dose of irreverent seduction advice as well as a couple of tech tools that might help them in the quest to meet real, live women.

The "call to action" is located at lynxeffect.com, produced with London-based digital consultancy Preloaded and mobile agency Golden Gekko. The site features a host of typically cheeky content, including hidden camera videos of guys using assorted tricks on unsuspecting ladies to get lucky (or at least grab a phone number), "weapons of mass seduction" such as a business card generator, and a mantra encouraging blokes to "Get meeting real girls."

"The whole idea was that it's sad if you're just sitting there playing on the computer the whole time - real girls are much better than virtual girls," explains BBH CD Rosie Arnold. "I wanted to make the site a sort of Google destination for boys on the pull."

Then there are the downloadable mobile mating materials. There's a "Fit Girl Finder" that guys can use to "show the girl of your dreams that it's scientifically picked her out as the fittest lady in the room." There's also a series of mobile sound effects, including a metal detector to be used when "scanning for body piercings"

If the hidden camera videos are anything to go by, the tips seem to work. "The main problem we've had is with the girls really liking the boys," laughs Arnold. "None of them are Brad Pitt, but they do seem to have an astonishing success rate."

Lynx Effect http://www.lynxeffect.com
BBH, London http://www.bartleboglehegarty.com
Golden Gekko http://www.goldengekko.com
Preloaded http://www.preloaded.com