180 Amsterdam/Los Angeles
The Big Picture: 180 went intercontinental in 2007. Their Los Angeles office, helmed by former BBH, New York ECD William Gelner opened on January 1st on the back of winning a chunk of the Sony consumer electronics account, growing in 12 months from three to over 50 staff. Both offices took marquee client adidas from strength to creative strength and beyond the traditional ad realm. A year in the making, the "Impossible Is Nothing" campaign, with iterations across TV, web, print, programming, retail and much more was adidas' most integrated campaign to date. Not to be outdone, Los Angeles launched the distinctly non-traditional "Basketball Is A Brotherhood" campaign, an 11-part online web series documenting basketball superstars living and teaching youngsters team skills, integrated with mobile phone executions. Amsterdam matched that with a series of web films for adidas's football division and the breathtaking Johnny Green-helmed "Of This Earth" for the New Zealand All Blacks rugby team. The agency also lent its support to MTV's climate change initiative, Switch, with the Brad Vs. Earth series, and the end of the year saw LA's first Sony work surfacing.

Key Moves: Heading up the LA office was ex-BBH CD William Gelner, he of Axe Gamekillers fame. 180 also won the BMW motorbike and Glenfiddich accounts.

BBDO New York
The Big Picture: Typically regarded as a giant in TV work, 2007 was the year that BBDO, New York displayed major creative cojones in the branded content, integrated and interactive realms. HBO "Voyeur", which combined a content-rich interactive experience (created in collaboration with Big Spaceship) with a "screening" of an ambitious short helmed by Jake Scott on a New York City building, generated much buzz. So did the Imagination Theatre VOD initiative for GE, featuring a host of animated and live-action short films, and a seven-episode series developed for Gillette, Fast Cars and Superstars, that aired on ABC. A webfilm campaign for eBay's book site, Half.com, won rave reviews. Havaianas' "Feet Want Out" animated webfilm campaign brought out superstar talent including Three Legged Legs and The Ebeling Group's Bitstate. As for the TV work, the shop claimed the Best Commercial Emmy for American Express "Animals". Cingular's Dropped Calls campaign brought on the laughs, as did Craig Gillespie's screwy spots for Diet Mountain Dew ("Ferret", "Puppet Show") and work for eBay ("Fox Hunt", "Shop Victoriously").

Key Moves: BBDO, New York got the AT&T account, worth $3.5 billion, as well as Best Buy and Monster.com, while E*Trade Financial moved to Grey. CCO Bill Bruce was named chairman in March.

BBH New York/London
The Big Picture: As well as a typically stellar year of broadcast hits for BBH (including Levi's "Dangerous Liaisons", Audi "Lines", Vodafone "Time Thief" and Vigorsol "The Legend") this was also the year the agency further extended its activities outside the boob tube: new client Vodafone became the official carrier in Second Life; Audi's brilliant TT Remastered collaboration saw contemporary musicians reworking and releasing classic tracks sponsored by the brand; the New York office's commitment to interactive for Axe (the lavish Fredrik Bond-helmed "Let The Game Continue") and the online music video "Bomchickawahwah", as well as the airing of their Gamekillers TV series on MTV showed that broadcast was just one string to their bow. BBH, Shanghai also started to produce commendably innovative work for Bailey's and Visa.

Key Moves: BBH, London CCO Russell Ramsey left to become ECD at JWT. William Gelner, group CD BBH, NY left to head up 180, LA. Former Fallon, Minneapolis CDs Todd Riddle, Pelle Sjönell, Calle Sjönell and former GS&P ACD Paul Foulkes joined the New York office; Emma Cookson was promoted to CEO there, replacing Gwyn Jones who moved to the London branch. EVB's Amanda Kelso joined as executive producer of digital. BBH, London, won aforementioned Vodafone, Axe's worldwide digital business and LG's sizable worldwide account, while New York picked up Miller Lite and Mentos among others.

Crispin Porter + Bogusky, Miami/Boulder
The Big Picture: Justly rewarded with Interactive Agency of the Year (for the second year running) and the Titanium Grand Prix at Cannes for their genuinely ground-breaking Burger King/Xbox games work, the agency still churned out strong TV work for Burger King ("Inner Cowboy"), Sprite ("Tonguezilla"), Coke Zero (the Lawyers campaign) and American Legacy Foundation ("Actor Interview"). That complimented innovative projects like The Simpsons Movie/Burger King broadcast spots and tie-in game, the wildly popular simpsonizeme.com. But accounts and work were the least of their ambitions. Acquiring Radar, a global market research company; hiring Robert Gould, ex-Porter Novelli to head up their new PR division and taking on industrial and product designers signaled their larger communications ambitions, along with their continued expansion in Boulder and, intriguingly, the opening of a stand-alone London office.

Key Moves: David Rolfe rejoined as head of integrated production after his abortive stint at DDB, Chicago. Rupert Samuels, Tom Adams, Paul Keister, Bob Cianfrone and Brian Rekasis split to form their own shop, Goodness Manufacturing Inc. Michael Kritzer joined as product designer. Big news was their nabbing of Nike's Running, ID and Nike + business from W+K, as well as Best Buy, Dominos (which they importantly also picked up the media planning for) and American Express Open, conversely resigning Miller, and losing ConAgra and Virgin Atlantic.