It's the Christmas party at Blink headquarters when EP James Studholme speaks to Boards, and although he's slipped away, he's quietly celebrating. After a 2006 that he felt was indifferent creatively, 2007 has been a year of reinvigoration. "There was definitely a determination at the start of this year: 'Must do better'. A determination on a very strong creative focus and evolving into a more multi-faceted beast, [each division] well integrated into the main thing but having its own autonomy."

Creatively he's succeeded. Expansive with praise across the board, he reels off star Dougal Wilson's Big Yellow "Tide" and Bat For Lashes "What's a Girl To Do" as highlights, alongside Wilson's belatedly popped US cherry (JC Penney "Heart", Diet Coke "Frames"). After the self-confessed hubris of Blink USA, he's particularly pleased with the engineers of Wilson's debut, Furlined: "It's rocking. I've been joking with Diane [McArter] that I'm relying on her to put something larger than the customary sparrow on the Christmas table," he laughs.

Not far behind in Studholme's affections is "Gorilla" for Cadbury. With five million YouTube hits, recently named as one of Campaign's 10 Bravest Ads of All Time, Cabral's directorial debut is many Brits' ad of the year. It's a reflection of the esteem that Blink is held in that Cabral approached them, something Studholme cherishes. "The plan is to do the best work we possibly can," he says, "but have a nice time doing it and try to be sound, ethical and fair."

That ethos has seen Blink attract top names this year: double Cannes Grand Prix winner Yael Staav (already shooting for BBH, London), top comedy helmers Brian Lee Hughes and The Perlorian Brothers and the considerable talents of director du jour Patrick Daughters.

Meanwhile, Blink's output is a steady stream of strong creative work from all facets of the "beast": Lynn Fox's Audi "Lines", Simon Willows' double Emmy-nominated "Slob Evolution"; Colonel Blimp's renaissance, with Sarah Chatfield named CADS Best New Director and winning Best Pop Video for Lily Allen "Alfie". BlinkInk is burgeoning: highlights include Pleix's Sony "Experiment", Kalle Haglund's Ask.com work and Ben Hibon's PS3 Heavenly Sword; while Blink Digital, says Studholme, is "more than washing its face".

What about 2008? Studholme's looking for a great Brit comedy director to redefine that lost genre and to launch hidden gem Kosai Sekine. More generally he espouses Blink's disarmingly charming philosophy: "My yearly goal is to break even and get to the end with everyone in better shape creatively than they started, having worked on stuff that's challenged, entertained and moved them on."

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