Speight's "Great Beer Delivery"> If you think the Brits are sick of London's depressing weather, imagine how dire the situation must be for all the New Zealand expats living in the perennially overcast British capital, making do with "warm English beer." Publicis Mojo, Auckland created the "Great Beer Delivery", a web series about a group of Kiwis traveling on a cargo ship carrying a fully-operational pub from the Speight's brewery in Dunedin to London via Samoa, Panama, the Bahamas and New York. TV ads give "mates" the chance to win a spot on the ship and then drive viewers to a website to watch the action. Although somewhat low-brow, it's an epic idea for an interactive campaign. KR

Pulp Magazine "Pulp Culture"> The Cartel's Tom Reilly burst on the ad scene earlier this year with this satirical and frenetic stop-motion spot for arts/culture webzine Pulp.co.nz (via FCB, Auckland). Forcing Barbie Dolls to commit sexual acts isn't exactly a new concept, but Reilly's toy montage rises above that primitive urge through an original execution and a break-neck pace that captures the shallower aspects of beauty, fashion and art. The spot's piss-taking tone will be familiar to watchers of Kiwi commercials. From painful bikini waxing to gratuitous doll nudity and self-mutilation in the name of art, "Pulp Culture" outdoes the underwhelming pop culture website it's driving traffic towards. KR

Fresh Up "Revival Guy"> Beyoncé isn't the only one rocking a windblown look these days. To communicate the invigorating taste of Fresh Up, Colenso BBDO and director Hamish Rothwell (Mustard, London/Goodoil Films, Sydney) created "Revival Guy", an ad that hilariously revels in beverage spot clichés. After snowboarding down a mountain, our hero cracks open a can of Fresh Up, igniting a gust of wind and the maddening jingle, "Fresh yourself up with a Fresh Up! (Yeah!)". Soon, he's 'freshing up' after every task: passing the salt, stapling files, opening the door for the cat. "Revival Guy" satirizes the cheese of spots past and gives the brand a forward-thinking identity in the process. KR