While those classic ads would have you believe that two out of three dentists recommend Crest to their patients to combat the effects of sweets, it seems that roughly the same ratio of awards judges preferred sugar-addled ads as Coca-Cola's "Happiness Factory" and Skittles' "Beard" and "Leak" topped our annual festival report card.
| by: | Aug 1, 2007 |
Derived from a compendium of film category awards results from the last season - starting with the One Show in May, culminating with Cannes in June and including the AICP, Art Directors Club, Clios, Andys and D&AD shows - these lists represent the most award-winning ads, creatives, companies, directors and editors of 2006-2007. To arrive at these lists, weighted points were given for each award show as well as each level of award, with a slight premium given to Cannes Lions.
While "Happiness Factory" bested Skittles to claim Top Spot honors, TBWA\Chiat\Day's oddities for the candy brand vaulted the agency and creative directors Gerry Graf, Scott Vitrone and Ian Reichenthal, creatives Craig Allen and Eric Kallman, and director Tom Kuntz of MJZ to the top position of their respective lists. The campaign ("Trade", "Beard", "Leak") also nabbed the Top Campaign spot, while the agency's Combos campaign ("Heart to Heart", "Fever", "Videogame") also led by Graf, Reichenthal and Vitrone, landed creatives Jeff Anderson and Isaac Silverglate on the Top 10 Art Directors and Copywriters lists respectively. Gavin Cutler cut his way to the top of the Editor's list for his contribution to the Skittles campaign.
Wieden + Kennedy had a strong year, placing second on the Global Agency list on the strength of "Happiness Factory" from Amsterdam; Coke "Videogame" and Nike "Pretty" from Portland; and Honda "Choir" from London, a holdover from last year's report card. The work secured creative directors Al Moseley, Hal Curtis, John Norman, Hunter Hindman and Rick Condos places in the Top 10, as well as creatives Sheena Brady, Michael Russoff and Shannon McGlothlin.
Sony "Paint" from Fallon's London branch and a host of work from its Minneapolis office (Traveler's, Brawny, Holiday Inn) secured it the third spot on the Global Agency list and a position on both the Copywriter and Art Director lists for Juan Cabral. Bartle Bogle Hegarty, New York followed in fourth position on the strength of Vaseline "Sea of Skin". The spot also provided a Top 10 berth for creative director Kevin Roddy and creatives Amir Farhang, Jordan Kramer, Jon Randazzo and Andre Massis.
On the production front, MJZ once again ran away with the top Global Production Company honors on the merits of Skittles, directed by Top Director Kuntz, as well as numerous other awards favorites such as Sears "Arboretum" from Y&R, Chicago, Travelers "Snowball" from Fallon, MN and Coke "Parade" from W+K, Portland - all directed by number two director Dante Ariola. Smuggler and Ivan Zacharias won a second and third place spot respectively via Vaseline, while Moxie Pictures and Martin Granger made the list due to their collaboration on Combos. Psyop's gorgeous animation for "Happiness Factory" landed them fourth on the Global Production Company list.
Finally, Cannes Film Grand Prix winner Dove "Evolution" brought Ogilvy & Mather, Toronto, creatives Tim Piper and Mike Kirkland and co-directors Yael Staav and Piper to the party.
In the following pages, you'll find the full Top 10 lists for the most award-winning spots, campaigns, creative directors, copywriters, art directors, agency producers, global and regional agencies and production companies, directors and editors. If you think reading them is fun, you should see our spreadsheets!
