Hewlett Packard "Michel Gondry"
If you thought Michel Gondry's mind was labyrinthine, wait until you peek inside his computer. The latest HP spot from brother Olivier Gondry and Partizan builds on Goodby's Hands campaign with added multi-media mayhem. In it, The Science of Sleep director is split into three selves as he navigates through the eccentric visual components that represent his computer. The spot is a whimsical, eclectic feast and Gondry's performance brings an alluring bravado to stellar dialogue. "I dream a lot," he says. "But I'm not a very good sleeper."
Agency: Goodby, Silverstein & Partners, SF
CDs: Rich Silverstein, Steve Simpson
GCD/Copywriter: Mike McKay
ACD/Art Director: Stephen Goldblatt
Producers: Vicki Tripp, Josh Reynolds
Production Company: Partizan, NY & LA
Director: Olivier Gondry
Executive Producer: Sheila Stepanek
Head of Production: Ian Bearce
Editorial Company: Jigsaw
Visual Effects: 8 VFX, Santa Monica
Sound Design: Gus Koven @ Stimmung, Peter Rincon @ POP
Music: Michel Gondry

VW Golf "Night Drive"
Unless you're the rugged type who likes to drive your car through the mountainous terrain surrounding your suburban home, most car adverts don't really motivate you to just go out and drive. But, by switching the terrain to city streets, from day to night and ditching the ubiquitous car-spot rock track for an excerpt from Richard Burton's classic reading of Dylan Thomas' Under Milk Wood, Noam Murro crafts an evocative and brooding piece that makes the concept of driving from point A to point B irrelevant.
Agency:DDB, London
Art Director: Shishir Patel
Copywriter: Sam Oliver
Agency Producer: Lucinda Ker
Production Company: Biscuit@Independent, London
Director: Noam Murro
EPs: Shawn Lacy Tessaro, Eric Stern, Richard Packer
Producer: Jay Veal
DP: Paul Cameron
Post: Alex Thomas, Framestore CFC
Editor: Tim Thornton Allen, Marshall Street
Music: "Don't Blow It", Cliff Martinez

Tooheys Extra Dry "Harvested"
A rockabilly farmer plucks strands from his ridiculously high pompadour, plants them in his field and cultivates his crop until the resulting hair-pods hatch similarly-coiffed humans clutching bottles of beer. Director Steve Ayson's unabashedly bizarre spot for Tooheys elicits the kind of WTF-inquisitiveness usually reserved for stories in The National Enquirer. With a mesmeric tribal chant, the spot's atypical elements set the bar for beer commercials to cast off the shackles of voluptuous, über-women and be as weird and wonderful as they want to be.
Agency: BMF, Sydney
Executive Creative Director:Warren Brown
Art Director: Jed De Pyper
Copywriter: Kim Neidhardt
Agency Producer: Mandy Payne
Production Company: The Sweet Shop, Auckland
Director: Steve Ayson
Line Producer: Claire Kelly
Editor: Jack Hutchings
Post-Production: Animal Logic
Music: Decoder Ring, "Yama Yama", Yamasuki

Skoda Fabia "The Baking Of"
You can do many things with your ride: you can cruise in it, you can pimp it and, as director Chris Palmer shows us, you can eat it too. In his delectable spot for Skoda, a team of bakers make an exact model of the subcompact car, including the engine, entirely out of cake. Set to the bright-eyed sprightliness of The Sound of Music's "My Favorite Things," the layers of white chocolate chunks, icing, raisins, almonds, cherries, cocoa powder, raspberry jam and chocolate fudge are a cute and clever way to highlight the car's promise that it's "full of lovely stuff"
Agency: Fallon, London
Creative Director: Richard Flintham
Creative Team: Chris Bovill, Jon Allison
Agency Producer: Nicky Barnes
Production Company: Gorgeous Enterprises, London
Director: Chris Palmer
Producer: Rupert Smythe
Editor: Paul Watts @ The Quarry
Post-Production: Tom Sparks

Steinlager "Emma"
Arguably the funniest installment of droga5's online campaign to promote Steinlager beer's Win Nick's Life contest, in which an American will win the chance to live a fictional Steinlager employee's life, "Emma" introduces us to Nick's girlfriend. Initially offended by her inclusion in the prize package, Emma quickly warms to the idea when she realizes that the spot will be viewed by "thousands of American blokes." What follows is a hilarious send-up of matchmaking profile tapes as Emma introduces us to her likes and dislikes while simultaneously giving a new face to the "beer girl."
Agency: droga5, New York
ECD: Ted Royer
Copywriter: Scott Ginsberg
Art Director: January Vernon
Head of Production: Sally-Ann Dale
Agency Producer: Thomas Beug
Production Company: Smuggler, LA
Director: Randy Krallman
EPs: Patrick Milling Smith, Brian Carmody
Head of Production: Allison Kunzman
Producer: Cory Berg
DP: James Cowley
Editor: Robert Ryang
Mix/Sound Design: Sound Lounge Hudson