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Archive: Jun 1, 2007


WORD
Arrows in their backs
BOARDFLOW
MONITOR
TOPIC
DIRECTOR'S CHAIR
ON LOCATION
I.D.
SPOTOPSY
CANNES 2007
THE IT LIST
INTERNATIONAL PRODUCTION SERVICES
MUSIC & SOUND DESIGN
BROADCAST DESIGN & MOTION GRAPHICS
REGIONAL REPORT: CZECH REPUBLIC
INVENTORY & HOOKUPS
A look at who's making ...

Advertising
A quickie with an agency producer
BBDO, New York, executive producer Hyatt Choate
by: Jun 1, 2007 Print

The best cost-cutting tip you've picked up over the years?
Stay in your hotel for over a month and they will take the room tax off.

In five words or less, describe the perfect conference call.
"Hello. Are we good? Thanks."

Your best excuse for going over budget?
"You didn't tell me that."

The best or your favorite location for shooting abroad?
Sienna, Italy.

The best way to woo a client?
"Want a drink?"

What's the world's most underrated invention?
Nose hair clippers.

The buzz word or term you are sick to death of hearing?
Edgy.

Do you TiVo?
Never.

Your reputation in the industry (in your opinion)?
"Old Hack" (ask Tom Mooney).

The most outrageous proposition anyone has made to you?
"Want a lift home?"

What's on your iPod?
Rage Against the Machine, Soundgarden, Pete Yorn, New Order.

What are you going to do when you grow up?
Learn how to read.

If you didn't work in advertising, what would you do?
Three-Card Monte on 42nd Street.

Your favorite, and most egregious, guilty pleasure?
Golf. At least that is what my wife calls it.

Hyatt Choate is an executive producer at BBDO, New York, the only agency he has ever known, since joining the AV department in 1985.


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