WORD Arrows in their backs
BOARDFLOW Los Angeles 5/10; Toronto 5/10; New York 7/10; London 6/10
MONITOR A quickie with an agency producer
BBDO, New York, executive producer Hyatt Choate
Easy being green
Mekanism urges San Franciscans to go green
Nike+ runaway award season hit
R/GA's Nike site collects top prizes; TV work a mixed bag
Playlist
Top spots
TOPIC Joost in time?
Advertisers moving in on Internet TV hotshot
Eastern promise
China may appear to be the new land of opportunity, but setting up shop comes with a struggle
MONITOR eBay lets them post
Online auctioneer puts new spin on consumer-generated content
DIRECTOR'S CHAIR The reluctant extrovert
With Dove "Evolution", Yael Staav proves she's more than just a pretty face
ON LOCATION Reflections in black and white
Buenos Aires gives iconic brand a unique global feel
I.D. Nothing doing
Coke re-launches M5 campaign with a curious new character
The freaks come out at night
Freestyle Collective creates monstrous spots for TCM
SPOTOPSY Can I film the madness?
Pleix and Fallon pull out all the HD stops for Sony
Relatable, not inflatable
Droga5's Steinlager spots favor considered comedy over beer-brained antics
CANNES 2007 The way forward
Cannes responds to industry changes with content and awards shuffle at 54th festival
Meet the prez
Bob Scarpelli, worldwide CCO and chairman, DDB
A mixed bag
Boards' Cannes predictions
Unconventional wisdom
Top CDs take their best shots at predicting the winners of Cannes 2007
THE IT LIST 2007 It List
The people, places and things that are, in their own way, helping to lead and redefine the advertising world in 2007
INTERNATIONAL PRODUCTION SERVICES State of the Nations
Adaptability is key in ever-evolving production services market
Passage to india
Savvy companies help foreign prodcos navigate India
Bargain basement?
As costs rise, Bucharest prodcos need to find creative ways to keep jobs coming
MUSIC & SOUND DESIGN From jingles to singles
The new school label
Paris prodco PremiÈre Heure ventures into the music world with Kuskus
Selling with sex... and surgery
Axe and Nike make decidedly different use of the music video format
Mix and match
Sound-savvy editors impact approaches to sound design
BROADCAST DESIGN & MOTION GRAPHICS Space Odysseys
Designers and brands bridge art and commerce with installation work
The eastern edge
Tokyo designers delight with multi-media canvas
Culture club
W+K Tokyo Lab moves beyond ads with "hybrid expressions"
REGIONAL REPORT: CZECH REPUBLIC Young Folks
Post-Soviet generation takes oddball Czech creative online
Czech top spots
INVENTORY & HOOKUPS Inventory & hookups
A look at who's making the moves