What's the most exciting reel you've come across lately?
There are some great animation guys called No Brain who have caught my eye recently, most notably with their work for Citroën.

In five words or less, describe the perfect conference call.
Short, brief, not long, over.

The best or your favorite location for shooting abroad?
Palawan in the Philippines.

The best way to woo a client?
Take them on a shoot to Palawan in the Philippines.

The best turndown line you've ever heard?
A production company producer once turned down a job on behalf of a director because he was giving up smoking and therefore too stressed.

What's the world's most underrated invention?
Humphrey, my battery-powered frotting dog... everybody needs one.

The buzz word or term you are sick to death of hearing?
Blog.

Do you TiVo?
Yes, I watch ads all day, so I love being able to skip through them on my own time.

What's your dream production?
Anything with Thierry Henry in it.

What do you most like to see on the catering table?
Scrunge (meringue with fresh berries and crème fraiche).

What's your favorite vice?
Miami.

What makes you laugh?
Ridiculous things like that David Brent dancing scene in The Office.

Your favorite quote on advertising?
"You worked for free to worsen a presentation, for a meeting that won't happen, for a project that doesn't exist. You must be in advertising!"

Lisa Cooper has been head of broadcast production at JWT, London since 2005 before which she was deputy head of TV. She has also worked at Abbott Mead Vickers and Lowe Howard-Spink.